Val Morgan sparks partnership between Revlon and Universal Pictures in an exclusive integrated campaign with ‘Snow White and the Huntsman’

Revlon have leveraged an integrated promotion with Snow White and the Huntsman through Universal Pictures and Val Morgan.

As part of the campaign Revlon provided lucky winners with a money-can’t-buy trip to the premiere of Snow White and the Huntsman in Sydney that included the chance to meet two leading stars Chris Hemsworth and Kristen Stewart.

The Revlon campaign runs across multiple platforms including the Val Morgan Cinema and Retail Network.

Says Carla Sheehan, senior brand manager for Revlon Cosmetics: “Revlon were looking for a vehicle that would allow us to showcase the bold, dramatic looks that you can wear with our new ColorStay 16 Hour Eyeshadows. Snow White & the Huntsman is the perfect fit for this with dramatic eyeshadow making such a prominent appearance in the movie. The appeal of the talent in this movie is also compatible with the target audience of the new ColorStay 16 Hour Eyeshadows. Cinema allows us to engage with a captive audience, offering our consumers a great overall experience, showcasing the products in a dramatic and big way.”

The activity was arranged through Mediacom Sydney.