Bestads Top 6 of the Week reviewed by Dave Dammon, CCO, Carmichael Lynch, Minneapolis
Love the Tipp-ex spot. But it really isn’t just a spot. It’s a great engaging idea, that works on an entertainment level, and a brand-conveying-a-purpose level. Loved the original campaign, and this made me love it even more.
Runner-up, I think that the rest are pretty much on par with each other. If I had to pick one, I would choose the world’s most downloaded man. It held my interest the longest, but was a little bummed it was for a photographer’s studio. A long walk for a short slide, really. But still, wonderfully executed, and the big idea behind it is brilliant and engaging.
Really like the Video Hobbypiracy print ad. Fun way to get the viewer involved, and stay involved.
Runner-up? Simple probably works best. And the ad that made the simplest, coolest impression was the Defender print. Nice not having to show the car, but know then exactly what to do with it. It’s an icon, use it as such, and take liberty with that. fun.
TNT.
Duh. Anything else written is self serving.
Duh. Tipp-ex. Seriously, this brand and agency has this medium figured out. Well done.
Runner-up: Ikea. Simple idea executed simply. Wish I’d done that site.