Hahn’s website featuring online films on ‘beer predicaments’ gets one million hits in first week
Lion continues the ‘Pioneering Beering’ positioning for the Hahn masterbrand, with a series of online films for the Hahn Academy website.
Embracing Hahn’s unique, unconventional approach to brewing beers of superior taste, the online films explore solutions to familiar ‘Beer Predicaments’ suggested to the Academy by regular Hahn consumers. Released last week, the web films have already hit 1 million views with ‘Spillages’ the most viewed so far.
Credits:
Agency: Publicis Mojo
Creative Director: Pim Van Nunen
Writer: Ian Williamson
Art Director: Pim Van Nunen
Agency Producer: Jasmin Helliar
Account Director: Deanne Constantine
Account Manager: Sophie Gunn
Director: Matt Kamen
Production Company: Photoplay Films
Producer: Florence Tourbier
Post Production: The Gingerbread Man
VFX: Craig Deeker
F/L Editor: Cameron Hales
Sound Post: Sonar Music
Sound Mix: Wes Chew
17 Comments
Dying is easy. Comedy is hard, and clearly no laughing matter with these little gems.
‘digital’ budget = ‘digital’ writing + ‘digital’ execution
Sad, because that dry wit of ‘Ian Is Waiting’ was clever and worked really well, but this run of deadpan science experiments set the art of Laurel and Hardy back at least 100 years.
Yes, Tom Kuntz will cost you, but you get what you pay for.
It will be interesting to see if it results in a significant increase in product demand. CUBs Big Ad for Carlton Draught a few years ago attracted a lot of attention and accolades but the product didn’t move off the shelves any quickier.
I didn’t think the first spot was as great as the hype it was given. Don’t get me wrong, it was flashy, kind of funny in a ‘get it?’ sort of way and I wouldn’t leave it off my reel. But these don’t match that. I get that using silence and empty comedic beats can make things funny but there’s a difference between good timing and wondering why I spent 90seconds for the guy to return with a table made of coaster. Tone feels completely different to the original as well. Don’t worry, I’ll save you the time saying it and go back to my Myer catalogue now. Or is it Harvey Norman? I can never keep up with the jibes on this board. You crazy bastards.
Silly and fun. But my problem is what makes Hahn own them.
Unfortunately these werent very funny. They may have received a million hits, but that just tells me that the brand disappointed a million people.
This is what you get when an agency has lost its big creative thinkers. It’s as empty and meaningless as the titles handed out at Mojo.
‘irony’ was big in the last decade….and it was done well.
sorry, but I think this shows bad direction……..feels old
That’s 1 million board people who very quickly clicked somewhere else.
Clearly not a copywriter there Zzzzzz. May want to invest in a proof reader.
yeah!!!
this is a really great example of how deadpan can work in advertising.
real funny
great work awesome show!
they’re simple ideas but very funny, the beer spilling one is definitely the best. To get that many youtube hits means you’ve totally got something right. Works as a viral… and for a change, as that doesn’t often happen when attempted by agencies.
‘Welcome to 2002’.
http://www.youtube.com/watch?v=2eVN55NEREo
christ there are some toxic people on this blog – these are actually pretty funny
Reading the comments makes me realize why I don’t work in Australia.
I would put these on my reel any day of the week. And I think most people would.
Matt Kamen goes viral! well done brother, thats a big number
are they so long?
Ahhhh ‘content’….
Amazing I have never seen this before. It is so very cool and hip. WOW!
Thank you so much for surprising and exciting me and making me believe what great thinkers and clever people are behind this fantastic, fantastic beer.
I will let everyone know I have seen these by passing them on and I will come across as so cool and fly….yipeee.
(… labs, nerds, tests, beards, long unfunny pregnant pauses, funny accents…YAWN)