Berocca targets over 50s with an amusing twist in new campaign via The Campaign Palace Sydney
Bayer, via The Campaign Palace, Sydney, has launched a new Berocca line extension, Berocca Focus 50+, a daily performance multivitamin that is specifically tailored for people aged 50 and over.
Its unique formulation of vitamins, minerals and natural ginseng work together to help improve concentration, clarity and stamina.
The launch is supported with a national TV buy as well as a national magazine campaign scheduled for the end of February.
Says Palace chief creative officer Reed Collins: “In the all too dreary world of pharmaceutical advertising Berocca really stands out. The new Berocca Focus 50+ campaign is refreshingly honest for the category and it’s audience.”
CCO: Reed Collins
ACD: Gerhard Myburgh
AD: Andrew Jones
CW: Hywel James, Paul Bootlis
Producer: Jacqui Gillies
Production Co: Film Construction
Director: Steve Saussey
Producer: Sascha Hodgson
Editor: Gabi Muir
Group Account director: Bruce Davidson
National Marketing Manager: George Reeves
Senior Brand Manager: Nick Lynch
Brand Manager: Kylie Berge
16 Comments
Classic Palace
This one didn’t have the amusing twist. Can u upload the one with the amusing twist?
I was so hoping that this would be original. Steve is a clever director, but this wasn’t memorable enough
mmm…all I learnt is the product doesn’t appear to give clarity of mind or stamina as a result of the challenges they chose. Rather stupidity, lack of judgement and reasoning. If that is the amusing twist the ad falls way short. As for the 90’s VO, please.
Too funny!! 🙂
I like it. But I need to wait another 25 years before I can buy it. Thought the 90z VoiceOver was part of the gag… Another dull ad, then a twist.
Props.
Nice to see the Palace doing the odd good swansong.
Clever and funny. Should catch and hold the attention of TV viewers.
I saw an ad for this product in one of those info style brand power ads on tv tonight. Why would a client be running a wallpaper ad version prior to a major product launch
Seems odd strategy to say the least.
nice production values, if nothing else.
Didn’t realise The Palace was still in business
The real problem here is that even the best ad in the world (and this ain’t it) wouldn’t convince us canny and cynical over-50s that a fizzy lolly drink will do anything for health or concentration.
Unfortunately we see right through ridiculous attempts by marketers to develop line extensions for products that have dubious benefit claims in the first place.
Of course while you’re under 50 you see nothing wrong with smashing out an (unconvincing) ad for such an absurd product as long as you’re having a laugh, and that’s the beauty of being young, pretty, well-paid and working in advertising.
The crash could have been better though.
I didn’t think the palace had any clients left…..or staff. Not a bad effort – well done.
Will work it’s walking frames off….
Very average
Didn’t concentrate much – still saw it coming.