Heineken serenades the world this Valentine’s Day with new campaign via W+K Amsterdam

Campaign Brief Asia’s Kim Shaw was tonight invited to go on a legendary date with Wieden+Kennedy Amsterdam’s gorgeous PR Director Héloïse Hooton. Despite realising that Héloïse is way out of Kim’s league, he didn’t hesitate for a second, answering “yes” (actually his answer was more along the lines of “yes! yes! yes!).

It’s all part of new Heineken campaign, via Wieden+Kennedy Amsterdam, that is helping ignite romance this Valentine’s Day with the launch of a fun new Facebook application called ‘The Serenade’.

Based on the brand’s second global film ‘The Date’, the new app enables Heineken consumers to send humorous personalized songs to potential partners, inviting them on a date. Available in twenty languages, ‘The Serenade’ is designed to put love in the air and smiles on faces around the world. Millions of adult consumers across the globe will be able to participate and create their own Serenade songs via Heineken’s Facebook page

VIEW THE SERENADE

VIEW THE “YES” ANSWER

VIEW THE “NO” ANSWER

‘The Serenade’ is part of the brand’s ‘Open Your World’ global campaign which celebrates and encourages aspirational behaviours among adult consumers. It follows the recent launch of ‘The Date’, which celebrated a man taking a woman on a legendary date, set to the catchy 1960’s Bollywood track, Jaan Pehechaan Ho by Mohammed Rafi. Through the app the same band that appeared in the ad will create songs for Heineken® fans.

On Thursday 9 February, Heineken will host ‘Serenade Live’, an 8-hour YouTube event, during which Heineken fans around the world will get the chance to ask someone out on a date in a legendary way with a serenade. This unique serenade will be written and performed live to their loved one by the Serenade Band. Event viewers will be able to watch their reaction live, and interact with the Serenade team – the presenter, the Band, and some rogue sound engineers – via Heineken Twitter, Facebook and Youtube.