Cottee’s cordial returns to its roots in new tv campaign via George Patterson Y&R Melbourne
This Sunday will see the launch of a new campaign for Cottee’s cordial.
Created by George Patterson Y&R Melbourne, the commercial aims to take the brand back to its roots by celebrating the simple goodness of childhood – and the fact that no matter how many kids end up in your back yard at the end of the day, there’s always enough Cottee’s to go around.
Says Troy McKinna, advertising manager at Cottee’s: “We’re hoping the generation of Australians who grew up with classic ‘My dad picks the fruit’‚ ad will share this new Cottee’s classic with the next one.”
AGENCY:
Producer: Romanca Jasinski/Sheridan Bott
Executive creative director: Ben Coulson
Copywriter: Mathew Lawson
Art Director: Jake Barrow
Group Account Director: Mathew Cummings
Account Director: Matilda Hobba
Account Manager: Courtney Robertson
PRODUCTION:
Production Company: Playbig Film
Director: Rey Carlson
Producer: Bonnie Fay
Editor: Rohan Zerna
Music: Electric Dreams
Sound engineer: Paul LeCoutier
CLIENT:
Advertising Manger: Troy McKinna
Brand Manager: Karen Elsbury
26 Comments
Do kids really play outdoors anymore? If so they must be hiding because I never see them. The direction and talent are great.
Yep, Great direction and talent.
I find the kid’s faux motivational speech a disconnect though.
It seems too complicated or clever for what is a very simple and sweet idea.
it’s great
Much more effective if the kids spoke as kids. The adult-speak takes away from the charm of the idea.
I normally only comment on shit ads. Happy to make an exception here. Very, very nice.
This is just brilliant, I don’t want to grow up.
I think this is a very bad ad for a very good brand.
The client will be looking back at their history reel, seeing the terrific ads of the past and thinking “How the fuck did we get here?”
good to see Rey’s work again
What ever happened to GI Juice Cordial we use to have in the 60’s. It was green.
Would have been sweet without the lines at the end…
I was admiring the view before the client came and shoved his strategy up my tail end.
Nice one Rey
Nice spot, good idea and well directed. It looks easy and getting these kinds of performances isn’t easy at all.
Not sure how anyone, even the most negative contributor’s to this blog, could find fault with this spot.
That spot is really fantastic, a genuine ad with great idea, entertaining and all about the brand.
Funny how some ad bloggers don’t even get a real ad that is good when they see one.
A lot of people drinking the agency Kool-Ade here. This is not great at all.
‘There’s a lot to celebrate when you’re a kid’ is really nice – kind of like Persil ‘dirt is good’ but I don’t think this idea captures it at all. The kid doing the speech is really cringey and ad-y. Shame, because the thinking’s good.
This ad would have been good (great ?) with the ‘My dad picks the fruit’ playing faintly in the background – instead of the ridiculously complicated lines force fed to the ‘kids’
A kid having an Obama style grown up moment, great original idea, and the direction makes the most of it.
Fresh work that punters will notice, well done.
Cheese.
Rey’s the best director of kid talent I’ve ever worked with. A fucking genius in that regard. Rey – you should write a book aimed at preschool teachers and parents, telling them how to get little kids to do what you want them to do, without them realising they’re doing it. You’d make a fortune.
But personally I’ve never been a fan of the kids saying adult words trick. It always lacks honesty, and emotional honesty is at the core of all great work.
Aussie adults aren’t even this articulate. Just coz it worked in Uncle Buck… Lazy and lacking in insight.
Cute. You have to pity bloggers like 3:28 and particularly 3:58 who just didn’t get it. They remind me of the sort of clients who in effect say “Just take the idea out and it’ll be great.” Sound familiar?
This reminds me of the Little Rascals (the ’94 movie, not ye olde series). It’s endearing to hear such complex thoughts and vocabulary come from the mouth’s of babes.
If you think kids can’t talk like this then I suggest you grow some reproductive organs and give it a go. They are far more capable than you lot commenting above. Better yet, don’t reproduce… the world is better off.
Darling effort for a brand that strikes a nostalgic cord with MOST normal/reasonable adults.
It’s ‘chord’, 6:15. A ‘cord’ is something you wind around your neck and hang yourself with when you’ve made a fool of yourself on the Blog.
I just saw this and have to say from the moment I saw the ridiculous ‘tankard’ sized glasses strategically shoved around the lawn that I wouldn’t like this shameful advertisement. I cringed the whole way through it and was left staring at the screen afterwards with my mouth hanging open in disbelief. This is the kind of tripe that makes me deliberately avoid products to spite the fools who approved the pitch.
Nice Idea,
shame, however, that very few products are really pure and simple anymore – ever tried to avoid the 210 to 220 preservatives? (benzoates?) Its a hard ask! And I am not being alarmist, combining benzoate with ascorbic acid (in all these drinks) makes benzene – yikes!!! ps. drinks can use just “vitamin c” or at least the ascorbic acid component as a preservative – the shelf life is not as long – it would seem shelf life is preferable to possible health implications (ie, some studies showing benzoates may impair cellular function)
My Dad picks the fruit and then Rockerfeller ads some petrochemical “extras”..
If it were all as simple and pure and innocent in the real world as marketing land…
I have a original 1942 cottees cordial recipe book in good condition would it be worth anything