Palace posters bring Berocca to life
January 19 2012, 12:37 pm | | 14 Comments
Bayer has recently launched Berocca Twist’n’Go with an OOH drive via The Palace Sydney.
The campaign is running in Sydney, Melbourne and Brisbane, including spectacular multi-panel sites in inner-city areas. The illustrations have also been converted into animated digital posters, bringing the concept to life.
Twist ‘n’ Go, was voted Product of the Year 2011 in the TNS Consumer Survey of Product Innovation Beverage category.
Client: Bayer
Brand: Berocca
National Marketing Manager: George Reeves
Senior Brand Manager Berocca: Nick Lynch
Chief Creative Officer: Reed Collins
ACD: Karl Fleet
Art Director: John Koay
Illustrator: Mike Kus
Group Account Director: Bruce Davidson
14 Comments
Who finishes at 5 these days?
As usual Palace – out of touch. Lame campaign.
nice art stylize. it’s a good one!
The agency are clearly in need of a Beroca themselves, this is so boring!
The art’s nice.
Nicest thing I’ve seen out of there in a while.
I didnt realise berrocas where used for enima’s…
It’s ‘were’ and ‘enemas’ 11:31. You look like and idiot when you’re trying to be clever but are illiterate.
@ 9:26
an*
Err Literacy Police – that would be ‘you look like an idiot’…
Sorry all, how embarrassment! We began drinking very early this morning.
You are a fucking idiot. Please don’t bother us again with your unintelligent bile.
I was so bored of this the instance I lay my eyes on it.
Is this the best they can do? Awesome product. Lost within some sunday supplement back page paper puzzle.
It’s like it was designed for special needs folk, who need learning apparatus to make sense of the obvious.
Utterly devoid of any excitement. Come on guys, this is not even average at best.
DD, is that your bra size? Are you thinking in Spanish and translating into English? Read your opening sentence again.
This is almost as bad as the rebranding to the pal ace…(WTF). Either close the doors or stop showing your work as it almost makes your eyes bleed. I bet the creative guys must have spent at least two minutes on this steaming turd burger.