Portsea Golf Club appoints TAG to lead 2026 centenary program
Portsea Golf Club has engaged TAG as its strategic advisory and execution partner for its 2026 centenary program.
The partnership marks a significant moment for the Mornington Peninsula icon as it prepares to celebrate 100 years.
Originally set to mark the occasion with a book, TAG will work with the club to bring the centenary to life through an online experience exploring the early years, its people and the stories that have shaped it.
Says TAG General Manager, Andrew Moroney: “Our partnership with Portsea Golf Club is already shaping up to be something really special.
“It’s a privilege to work on the club’s centenary – an opportunity to honour a hundred years of history while also setting the foundation for a more modern, digitally led future.
“We’re focusing on clarity of message, a streamlined member and visitor experience and storytelling that connects the club’s heritage with the next generation of golf fans.”
TAG’s remit includes strategic planning, digital advisory, content development and the creation of centenary-focused website experiences that will showcase Portsea’s history, culture and community.
Says Portsea Golf Club General Manager, John Burbergs: “We’ve chosen a partner that understands both the tradition of our club and the opportunities ahead.
“TAG’s strategic direction and digital expertise will be invaluable as we celebrate our centenary and look to the future.”
TAG is a digital growth consultancy combining strategy, people, marketing and technology to unlock growth across the full customer journey. Clients include MYOB, Oliver Hume, FUNDAY Natural Sweets and Nala.
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