Popsicle launches new interactive online and smart phone game via Colenso BBDO, Auckland
This summer, iconic Kiwi brand Popsicle extended their range of ice blocks with several new products, including the new Popsicle Blasta.
To highlight this Colenso BBDO, New Zealand has launched a new interactive online and smart phone game.
The free game can be downloaded from both Apple and Android app stores, as well as be played online on the website. The custom designed game was promoted by a 15 second TVC and Adshels.
The fully interactive game allows kids to pilot the Blasta rocket ship around the vast Popsicle Universe. The Blasta is equipped with Pop-Candy Canons, which players use to fend off evil enemies in an attempt to save the different flavoured galaxies from total destruction.
Says Minna Reinikkala, group 
marketing manager: “We’re thrilled with the new Popsicle universe that’s been developed as part of the Popsicle Blasta launch. It’s already started to reignite the brand in an exciting way for kids of all ages to engage with.
“We’ve brought this to life across media from TV to digital and outdoor, really leveraging a 360
approach.”
Executive Creative Director – Steve Cochran
Digital Creative Director – Aaron Turk
Agency Producer – Emma Tait
Production Company Producer – Simon Shaw
Art Director – Mike Hammond
Copywriter – Graeme Clarke