PopCorners Popped-Corn Snack reimagines “Breaking Bad” in first Super Bowl campaign
PopCorners Popped-Corn Snack has launched its first Super Bowl commercial, which revives the most critically acclaimed television show of all time, “Breaking Bad,” 10 years after its beloved characters left the airwaves.
Released today, PopCorners brought the ad to life in a truly authentic way by teaming up with many of the original cast and crew members from the hit series, including actors Bryan Cranston, Aaron Paul and Raymond Cruz, reprising their roles as Walter White, Jesse Pinkman and Tuco Salamanca, as well as “Breaking Bad” creator, head writer, executive producer and director Vince Gilligan. Inspired by the original “Breaking Bad” storyline, the spot reimagines iconic scenes and incorporates series elements sure to excite superfans, including original set pieces, like the infamous RV and Tuco’s wardrobe.
Says Brett O’Brien, chief marketing officer at Frito-Lay North America: “Bringing PopCorners to the Super Bowl stage for the first time is a tremendous moment for a brand on the rise. We’re showcasing why fans love this air-popped, never fried snack in an exciting and unexpected way through the lens of two characters who could’ve used their talents to Break Into Something Good.”
Says Cranston: “PopCorners’ desire to create a genuine extension of the franchise and a campaign that would really excite ‘Breaking Bad’ fans is what brought us back for this Super Bowl commercial. Walt would’ve been immediately drawn to the basic ingredients in PopCorners, so ‘Breaking Good’ made perfect sense as an alternate storyline that would’ve been much better for him and Jesse.”
Says Paul: “There’s nothing better than getting to revive characters who mean so much to us, surrounded by so many of our original cast and crew members, for the most exciting sports event of the year. We’re grateful that PopCorners gave us the perfect opportunity to reunite our ‘Breaking Bad’ family, especially with a brand that I think is about to become everyone’s go-to snack.”
“Breaking Good” will premiere on TV during Super Bowl LVII in the first commercial break of the third quarter. In addition to the TVC, PopCorners has released two video teasers and will release an extended version of the ad online. To follow along with PopCorners on game day, visit TikTok, Facebook, Instagram, Twitter, and YouTube.
17 Comments
I’m not usually one to have a whinge on here, but this is such a disappointing use of such an incredible cultural property. Substitute drugs for product. Copy script and plot from show. Just feels lazy and a waste of the characters. Will be interesting to see where it goes beyond the teasers, but it makes me sadder than Walt Jr when he doesn’t get his breakfast.
And I’m desperate to know how much the ‘Breaking Bad’ family pocketed
nothing.
I am usually one to have a whinge on here, but this is ballsy and hilarious.
ALSO – it actually makes me want to buy the product (they’re really nice but I had forgotten about them) AND makes me want to watch the show again.
You could post Everything Everywhere All At Once on here and people would still say it’s rubbish.
take popular show, preferrably either popular or nostalgic, reunite the cast, clumsily insert brand, ????, profit
i hate advertising
This is really bad.
This is bad. The writing is just abysmal.
“So we’ve got this tagline we’re liking…”
“Oh yeah? Go on…”
“Break into something good”
“Hmmm. Ok. So now what?”
“Well, maybe something arou…”
“I’VE GOT IT!! BREAKING BAD!!! Get it?!?! BREAKing Bad!!! We could get Walt, and Jesse, and Taco, and….”
*groans audibly*
“Here’s 5 million dollars. Go forth and BREAK something!”
Y’all never get a sniff of a Super Bowl brief, let alone make a Big Game spot. Jealous losers, the lot of you. Now back to your 250k retail spot that no one, including yourselves, care about.
Lmao your ad just sucks. But it would suck a bit less if it was only a 250k retail spot. Y’all.
Wind ya neck in and go write those shopping informercials.
Product shot in very first frame of ad so we’ve got the ‘joke’ straight away, the punchline’s up front.
That natural way that everybody slices the top of their packs in a straight line.
Borrowed interest in the extreme.
Not only that, but borrowed interest from about a decade ago- not exactly cutting edge
Zero twist
(pop)corny as fuck
So, can anyone actually tell me why they think this is good? I’m finding that superbowl ads are becoming worse and worse.
enjoyed that. I still think league player is a bit of dick, but the spot is fun and very super bowl ie. star power, recreate something
‘I’m finding that superbowl ads are becoming worse and worse.’
I sat down last year and watched 53 Superbowl ads back-to-back last year. Three of them were what I would describe as ‘great’, seven or so ‘passable’, the rest made me consider turning to Communism. Common theme – celebrity with zero idea.
When BBDO did this with the Brady Bunch it was perfect.
This is not.