Politix gets lucky in its newly launched Summer 17 catalogue campaign via The ARC Factory
Politix has launched its new ‘Get Lucky’ Summer ’17 campaign via The ARC Factory, with its most comprehensive range and marketing campaign ever.
Headlined by a 24-page print catalogue distributed nationally and supported with a shoppable online catalogue platform and digital media support, Politix is Getting Lucky this season.
Shot in LA, the campaign showcases Politix’s extensive menswear range, highlighting the launch of Modern Tailoring, Red Label “Lucky Shirts”, Office to Bar, Spring Racing and Black Tie ranges.
Politix’s ‘Get Lucky’ campaign coincides with the launch of Politix concession stores in David Jones stores, including Pitt St Mall Sydney and Bourke St Mall Melbourne along with Myer and own stores, totalling 80 Politix 
stores nationally.
Says Peter Sitch, CEO, Politix: “We are excited to launch Politix’s ‘Get Lucky’ Summer ’17 national campaign which coincides with our launch in David Jones.
“Our Politix customer is fashion forward and invests in top-to-toe looks. The catalogue and digital campaign showcases our most extensive range and heralds the exciting Red Label “Lucky Shirts”, our light weight fitted Modern Tailoring ranges, along with Spring Racing and Black Tie.”
The Politix ‘Get Lucky’ Summer ’17 catalogue is distributed nationally through Australian Financial Review, The Courier Mail, Sydney Morning Herald, The Age, Politix stores, David Jones and Myer.
Campaign and Art Direction: The ARC Factory
Catalogue Graphic Design: September
Photography: Nick Leary
2 Comments
Last week we witnessed Sportsgirl empowering women and creating positive images and role models for young girls by using female AFL players in their campaign. Now we are pulled back to 1950’s thinking of women as objects in this campaign from Politix. When will my fellow men stand up and support their sisters, daughters and partners and stop portraying women like sex objects? Politix should be ashamed. What exactly do you mean by ‘get lucky’ when you match that headline with over sexualised images of women?
Stop searching for stuff to be offended by.