P&O Cruises launches latest ‘Like No Place on Earth’ brand campaign via Bashful, Sydney
P&O Cruises has brought to life its brand positioning Like No Place On Earth with a new campaign of dream like islands which reflect the variety of activities guests can enjoy onboard. The brand TVC is underpinned by an online video series and social campaign via Bashful.
The campaign will be followed by with a strong retail offer as the category moves into the Wave sale period.
Says Narelle Riley, marketing director, P&O Cruises: “We spend a long time listening to what our guests want from a cruise and know that the families and couples who cruise with us enjoy the breadth of activities onboard. There really is something for everyone. We love this new brand work as it captures the magic and wonder implicit in a P&O experience that makes it Like No Place On Earth.”
Says Tim Chenery, creative director, Bashful: “There really is a magic in the air when you cruise with P&O, everywhere you look people are having the time of their lives but we didn’t want to just point the camera at the product. We wanted to find a way to tell the story that was visually distinctive and beautiful that captured the feeling of the experience without looking like all the other cruise advertising. We think this work is a worthy iteration of the Like No Place On Earth brand positioning.”
Bashful has been working with P&O for five years and have developed many campaigns at both a brand and retail level. Initiative began working with P&O this year after winning a competitive pitch.
Client: P&O
VP Sales & Marketing: Ryan Taibel
Marketing Director: Narelle Riley
Marketing Manager, Brand & Content: Nicola Wyllie
Digital Marketing Manager: Lara Allan
Marketing Coordinator: Kate Compton
Senior Public Relations Manager: Lyndsey Gordon
Creative Agency: Bashful
Creative Director: Tim Chenery
Senior Copywriter: Daniel Barrett
Senior Designer: Simon Macias
Strategy Director & Partner: Guy Marshall
Junior Planner: Nick Hartland
Client Services Director: Jade Ramsey-Elliot
Senior Account Director: Felicity Andrews
Senior Account Director: Nicole de Pear
Account Manager: Emily Rucker
Producer: Roslyn Payne
Production Company: Rabbit Content
Director: Lachlan Dickie
Prod House Producer: Marcus Butler
Post House/VFX: Blockhead
Sound: Song Zu
13 Comments
bwahahhaahhhaa…..
Should have been buried.
20,cruises. last 2 naff. Poor entertainment. Mediocre meals. definitely sub STD. cabin upgrades can take you from deck 9 to deck 4. just because of a window. Good luck.
Cruise ,staff,meals and accomodation were fantastic.already looking for my next cruise.well done pacific aria
Pacific Aria is my faverite ship in the P&O fleet . I love the position of the Dome night club
Ive taken my family on 5 P&O cruises and another 1 booked and paid for . We love P&O . Yes there could be more entertainment on board . The 1 think that P&O lacks is reward programes for people that have sailed with P&O before . Like No Place on Earth
Last year in October we sailed to Pacific Islands, and we were impressed so much we booked again for this year.
What a mistake the Ship has totally gone downhill fast, bad food, bad service and cleanliness (important on a ship) is appalling. We took our daughter and family this time and it almost put her off cruising for life.SHAME ON YOU
PS the ship was the Pacific Aria.
We will not sail with P&O again
Interesting idea…woeful execution!
Is this Campaign Brief or the P&O Facebook page?
Dawn Theatre Entertertainment pretty shocking therefore not well patronised..mostly aimed at children. Windows on board were shocking even in the dome. Arias dome windows lots better you had great view after all it would be nice to quietly look at the ocean now and then.
No one care about your cruise experience this isn’t Trip Advisor.
is the bmf platform of “like no place on earth”