Pleasure before business: new print campaign for Volkswagen’s Passat via DDB Sydney
May 16 2011, 2:37 pm | | 6 Comments
A DDB Sydney press campaign of three executions to go alongside the TV commercial aired two weeks back, with the tagline ‘Pleasure before Business’.. The transition from pleasure to business is brought to life by a sequence of items that allow the Passat driver to slip seamlessly from one world to the other.
6 Comments
the tv is very classy, print a bit meh. Still the work seems to be lifting on this since the new dudes took over.
Agree. Like the TV but the press is average. It’s the same ad repeated three times. That’s not a campaign in my book. Expected more from people with London DDB experience.
i really like this campaign overall
I like this work. My fav is the tennis one – visually it just looks really pleasing.
Soft, so soft. They’ve done an awesome job of not selling a car. But if it’s visually pleasing, great!!!!
You mean to tell me that I can go to a tennis court in a car? OMG!