Pizza Hut launches perfume print ad with the lot as part of social media comp via M&C Saatchi
February 14 2013, 10:41 am | | 16 Comments
Pizza Hut, via M&C Saatchi Sydney, has launched a new print ad featuring its exclusive perfume – Eau de Pizza Hut with only 50 bottles available throughout Australia.
The ad was launched off the back of a Pizza Hut Valentine’s Day Facebook competition in which the perfume was part of the prize pack.
16 Comments
embarrassing
Oh fuck. Surely someone had seen Burger King’s Cannes-winning work for releasing a perfume flavoured like a burger?
Gross. What a fail.
Why anyone would want to smell like a pizza, let alone a Pizza Hut pizza, is beyond me.
A bit too stylish to win the west; can’t see it winning anywhere else…
So basically Axe for obese people.
Hilariously atrocious.
Just dreadful.
old spice, literally.
http://www.cheap-perfume.co.uk/index.php/tag/burger-king
Whatha?
I can imagine this being quite appetising if you sprayed it all over a young lady.
Convincing her might be a challenge, though.
Crispin’s did it already, famously.
This ad really stinks.
Absolute garbage.
5o bottles. Amazing. DId you fill them up at the agency? Pathetic.
Crispin executed the idea years ago for BK but with humour, which is what this lacks.
Really, M&C are you guys that lazy? Not only did you rip-off a well known campaign, your execution of it is subpar.