Pizza Hut appoints jnr. as new creative agency

In a competitive pitch, trans-Tasman creative agency jnr. has been appointed to lead the brand strategy and creative duties for Pizza Hut Australia.

With ambitious goals to grow the business in Australia, Pizza Hut was looking for a partner to help re-ignite the brand and found the best fit in jnr., drawn to the team’s bold creative thinking, QSR experience, innovative agency model, and relaxed, fun attitude.

Says Richard Wallis, Chief Executive Officer, Flynn Group ANZ: “As Flynn Group ANZ continues to grow in ANZ, we’re focused on building the Pizza Hut brand that moves as fast and boldly as our business ambitions. jnr. stood out for their strong grasp of the QSR business and their ability to turn commercial strategy into creative ideas that connect with our guests and fuel growth.”

Says Wendy Leung, Chief Marketing Officer, Pizza Hut: “This partnership marks an exciting new chapter for Pizza Hut in Australia. We were drawn to jnr.’s creativity, agility and collaborative spirit, as well as their true challenger mindset. Together, we’re ready to bring bold ideas to life, challenge conventions, and turbocharge the next phase of growth for the brand.”

Says Ryan O’Connell, Chief Strategy Officer & Founder, jnr.: “I don’t think it’s possible for us to be more excited about winning this piece of business. The words ‘iconic brand’ are thrown around a little too liberally these days, but Pizza Hut is genuinely that. A lot of Australians have very fond memories of Pizza Hut, including their advertising, and we’re looking forward to helping the brand get back to the lofty position it once held in Australian culture.”

Says Jenny Mak, Executive Creative Director & Partner, jnr.: “This win means a lot. Partnering with a brand that holds a special place in people’s hearts, at such a pivotal moment, feels like the start of something truly exciting. There’s a shared ambition to create bold, distinctive work, and we’re beyond excited to help shape what’s next.”