Piper-Heidsieck celebrates timeless heritage in latest global ‘Twist the Script’ campaign

Champagne house Piper-Heidsieck has launched its new ‘Twist the Script’ campaign, a tribute to the brand’s fearless creativity and illustrious history. Featuring vibrant artwork by renowned British artist and photographer Miles Aldridge, this global campaign celebrates Piper-Heidsieck’s long-standing tradition of redefining conventions and its audacious spirit.

At the heart of “Twist the Script” are four key moments from Piper-Heidsieck’s past, interpreted through Aldridge’s cinematic style. These moments reflect the Champagne house’s bold journey which has been pushing boundaries since 1785. From navigating Prohibition-era restrictions with clever tactics to its celebrated connection with cinema icon Marilyn Monroe, Piper-Heidsieck has always embraced boldness and innovation.

As a visual extension of the campaign, a striking mural featuring Aldridge’s artwork has been unveiled in Brooklyn, New York, in September. Created by Colossal Media, the mural captured the daring essence of Piper-Heidsieck. Known for his vibrant use of color and a unique blend of fashion and surrealism, Aldridge has collaborated with top-tier fashion magazines and luxury brands, making his artistic vision a fitting match for this campaign.

“The brand’s joyful disobedience gave me the creative freedom to explore its unique history,” Aldridge said. “Reimagining these iconic moments has been a fantastic way to capture Piper- Heidsieck’s bold and cinematic essence.”

“Twist the Script” also highlights Piper-Heidsieck’s modern-day achievements, including the appointment of 31-year-old Chef de Caves, Émilien Boutillat, back in 2018, and the brand’s pioneering move to become the first Champagne house to achieve B Corp certification for its sustainability efforts in 2022. These milestones reflect Piper-Heidsieck’s ongoing commitment to challenging conventions and are a driving force behind the brand’s approach to winemaking today.

Émilien Boutillat, Chief Winemaker, added, “Whether in our winemaking philosophy, production methods, brand partnerships, or packaging, we’ve always been committed to doing things di]erently. This rich history continues to inspire me as I craft the blends for our cuvées and push the boundaries toward an ever-bolder future.”

Enjoyed in over 100 countries, with one bottle popped every six seconds, Piper-Heidsieck remains a symbol of innovation and excellence. Looking ahead, the Champagne house continues to invest in cutting-edge technologies, such as robotics for sustainable viticulture, using advanced machinery in the champagne production process.

For more information, visit www.piper-heidsieck.com

View more of Miles Aldridge’s commercial work on his Bestads Profile.