Picklebet turns up the volume with dance-fuelled ‘Get Your Pickle On’ campaign via Kerfuffle

August 18 2025, 10:39 am | BY Ricki Green | No Comments

Next gen betting platform, Picklebet has launched its first major brand platform via newly launched indie agency Kerfuffle, marking an unflinching entrance into Australia’s betting landscape. Picklebet, originally established in 2017 as an esports betting platform, has grown steadily to now be in a position to take on the market leaders, and now offers online wagering across all major sports and racing.

 

Says Damon Oudejans, co-founder, Picklebet: “This isn’t just our first brand campaign — it’s a statement. One that says Picklebet is here to entertain, to shake things up, and to bring a new kind of energy to betting culture. We didn’t want a brand campaign that blended in – we wanted one that kicked the door in. Something loud, a little unhinged, and unmistakably us. And with the help from the gang at Kerfuffle, that’s what we’ve done.”

Says Josh Stephens, co-founder/CCO, Kerfuffle: “When we started Kerfuffle, we weren’t looking for safe. We were looking to partner with businesses who have a bold ambition to really put themselves out there. Enter Picklebet – a team with zero interest in blending in. Together, we set out to create work that doesn’t just command attention, but gets a reaction — preferably loud, possibly confused, definitely entertained… and this is just the beginning.”

The integrated campaign, directed by Jesse James McElroy via The Sweetshop and supported by an original score by Partiboi69, will roll out nationally across all channels.

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Picklebet turns up the volume with dance-fuelled ‘Get Your Pickle On’ campaign via Kerfuffle Picklebet turns up the volume with dance-fuelled ‘Get Your Pickle On’ campaign via Kerfuffle

Client: Picklebet
Creative Agency: Kerfuffle
Production Company: Sweetshop
Director: Jesse James McElroy
Producer: Melissa Weinman
Co-Managing Director: Edward Pontifex
Co-Managing Director: Greg Fyson
Executive Producer: Kate Roydhouse
Director of Photography: Aaron McClisky
Production Designer: Ruby Mathers
Prosthetics: Odd Studios
Post Production: ARC Edit
Post Production Producer: Winnie O’Neil
Editor: Jack Hutchings
Colourist: Fergus Rotherham
Online: Eugene Richards
Sound: Bang Bang Studios
Sound Engineer: Sam Hopgood
Music Composition: Partiboi69
Music Supervisor: Charmedimsure
Content Production Company: Eric, Tom & Bruce
Content Director: Jake Ward
Brand Photography: Chris Budgeon
Re-touching: Dave Mercer
Choreographer: Vanessa Marian

 

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