Philips Automotive appoints 10 feet tall to handle strategic, creative, digital and media duties

After a competitive pitch, 10 feet tall has been appointed by Philips Automotive as its strategic, creative, digital and media agency.

Philips, as a giant multinational, has run a very diverse global business across many categories for over 100 years – and still ranks as no.42 in the world’s top 100 most valuable brands by Interbrand.

Says Melanie Cahani, marketing manager, Philips Automotive: “10 feet tall has a very unique set of skills, that are precisely the right fit for Philips. We needed an agency that could help provide us with a wide variety of services – all under the one roof and centralised. Their brand methodology and robust framework really impressed us and we look forward to working with them to help fuel our aggressive growth plans in the Australian automotive aftermarket.”

Says Joseph Meseha, managing director, 10 feet tall: “Philips is a really great fit for the agency, as they value relationships, acting in partnership and delivering ingenuity – all of which are the hallmarks of long-term successful growth. We welcome Philips to the family and look forward to helping them continue to build on their legacy of innovation.”