Pet food brand Trusty encourages Aussies to ‘Trust in Trusty’ in new campaign via The Reactor

Locally sourced, high quality pet food brand Trusty, has launched its new creative campaign via The Reactor.

The new campaign highlights the pure joy pets experience from their delicious treats, featuring images of overly happy pets enjoying Trusty snacks, capturing the deep emotional bond between pets and their owners.

With every visual, the campaign emphasises Trusty as a reliable, high-quality choice for pet owners who want the best for their furry friends. The tagline “Trust in Trusty” reinforces the brand’s commitment to providing a premium product that is both affordable and dependable, ensuring pets receive the nutrition and enjoyment they deserve.

Says Angus Smallwood, Head of Strategy at The Reactor: “Our campaign captures the genuine happiness that pets experience from enjoying Trusty snacks, and we wanted to showcase that joyful connection between pets and their owners. Trusty is built on the foundation of quality and affordability, and we’re proud to offer a product that delivers on taste and ingredients while remaining accessible to pet owners. We believe that every pet deserves a treat that’s not only delicious but also made with love and care.”

With Trusty snacks, pet owners can rest assured that they are giving their pets the very best in taste and quality. This campaign aims to position Trusty as the go-to snack brand for discerning pet owners who prioritise both the happiness of their pets and the integrity of the ingredients they choose.

Creative Agency: The Reactor
Executive Creative Director: Nick Brown
Copywriter: Angus Smallwood
Art Director: Luke Rigby
Account Manager: Ellie Pendry

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