Pet Circle appoints AnalogFolk as creative social media agency following a competitive pitch

Global independent creative agency AnalogFolk has been appointed as creative social media agency for Australia’s largest online pet supplies store Pet Circle.

The appointment, which follows a competitive pitch, will also see Pet Circle partner with AnalogFolk Group’s production business, Untold Fable, for agile social and content production.

Says Ella Lymbereas, director, brand and communications, Pet Circle: “Pet Circle is continuing to grow following the boom in pet ownership during the pandemic and there is a huge opportunity to reach Millennials and Gen Z, who are now the largest group of pet owners in Australia. We are focused on meeting customers where they are and are excited to supercharge our creative and content across the many varied social media platforms, together with the expertise of AnalogFolk. We’ve selected AnalogFolk because of their deep expertise in developing socially lead creative ideas that can deliver effective outcomes for digital businesses like ours.”

Says Matt Robinson, managing director, AnalogFolk: “Pet Circle is an incredible Australian success story with big ambitions for social, and as animal lovers ourselves, there couldn’t be a better fit. We’re incredibly excited to work with the team in bringing our unique and effective approach to social, content and influencers to life.”

Pet Circle becomes the latest innovative Australian tech company to partner with AnalogFolk, following Linktree, Afterpay and ROKT – whose first AnalogFolk campaign launched this month.

The win for AnalogFolk comes off the back of scoring a finalist berth in the 2022 ‘Global Best of the Best Effies’ for its #4secondreviews work for Hyundai after it won APAC Gold. (Results announced in December.)