Pepsi Max takes summer to a new level with new series of ingenious hacks via Traffik Group
Comedian and actor Ash Williams, summer loving TV presenter Carissa Walford and Aussie Supercars driver Chaz Mostert have joined forces to create the ultimate guide on how to #MaxYourSummer via Traffik Group. The video, released today, shows how Williams, Walford and Mostert deal with bad traffic and hold ups on the way to the beach by building an ingenious DIY carpool.
Throughout summer, Williams and Walford will be posting more ingenious summer hacks on their social channels.
Says Walford: “Summer is the best time of the year in Australia, and yet too often we Aussies miss out on all the fun due to things like work and traffic getting in the way. Teaming up with Pepsi Max this summer means I can show Aussies all my tips and tricks to ensure they’re making the most of this time of year.”
Says Williams: “We want to inspire Aussies not to let little things get in the way of a good time this summer. Our summer hacks are bold. They’re ingenious. And they’ll show you how to #MaxYourSummer in every way possible.”
Supercar driver Chaz Mostert, who steered the Pepsi Max Van on its maiden beachside voyage, is all too familiar with dodging traffic, and said, “I won’t stand for anything getting in the way of my final destination. If I can’t get to the beach, I’m going to ensure the beach comes to me. Pepsi Max is the perfect partner to ensure everyone reaches their dream destinations this summer.”
The trio’s video comes as the latest in Pepsi Max’s #MaxYourSummer campaign, which is taking its bold brand ingenuity to a new level and turning common barriers to summer on their heads with a series of problem-solving hacks.
Throughout December, the Pepsi Max Van will be on the streets of Sydney suburbs picking up passengers caught in busy public transport pain points on the way to the beach and other summer destinations.
Agency (Creative concept): Traffik Group
Creative Director: Adam Terrey
Senior Account Manager: Olivia Sparks
Agency (Production): Flare
Director: Robin Sung
Executive Producer: Denise McKeon
Senior Producer: Steve Tindall
19 Comments
I reckon you should have included more product shots to drive refreshment cues and taste appeal. #pepsisuxtothemax
So crap.
Don’t care what generation you are from, who on earth sees something like this and thinks, “wow, cool!”?
Even the PR blurb is full of brainless, stupid rationale. Embarrassing
is bottom feeding bullshit
is this a joke?
please god, say it’s a joke.
It’s really see through guys, doesnt portray the pepsi brand in a good light at all.
I nearly vomited watching the video.
Then I read the PR.
You shouldn’t promote this type of work. Just let it drift away into obscurity.
This could be the worst spot of the year.
Advertising is in a horrible place.
I’m your target market and i now think worse of your brand.
Doing nothing would have been better than doing something that undermines a generation.
You know this is bad. Do something entertaining. Take some pride.
https://www.youtube.com/watch?v=9i2eZaJsC7g
if you ran a competition to get punters to make ad’s for your brand it would be better than this.
Wow. Just Wow.
They are literally driving a Pepsi van. Really nailed that millennial market…
If there is a segment of the market that actually thinks this sort of brand driven bullshit is worth having in their lives, they a more pathetic hacks than the supposed life hacks portrayed here. Surely not.
Regardless of who was steering this shit steamer, everyone involved is guilty, none of you said “STOP!”
Now that, ladies and gentlemen is how you make a stinker.
Would be a great ad if the target market was marketing people that work at Pepsi I guess. Niche, but effective.
This is what happens when an experiential agency starts coming up with ad ideas. stick to putting up tents.
Pepsi work has gone from bad to disgraceful.
These guys would not be drinking Pepsi Max. They would pull over and MAX out on something else. It is totally unbelievable, soft, and not connecting with a ‘new generation’ target audience. Very few people drink that sweet sh*** anymore, as it’s out of Style and exposed. Marketing and agency need to really work out how they move forward selling this dying product. Coke has the same issue!
A BIG RETHINK NEEDED ESPECIALLY ON MAIN MEDIA, NOT JUST ON DIGITAL.
This sort of communication does not connect with real youngsters of today.
Good luck
P.S.
Don’t blame your research company for poor results when you serve up this sort of stuff to them.
They can only work with what you give them. “In honesty, the best of a bad bunch is some people sitting in a pool in the back of a car”……”I wouldn’t make it myself but it’s your money” Is really what they are saying.
https://media.giphy.com/media/l41lFSzc9uzAxJyLK/giphy.gif
Check out this gem of a quote from the PR…
“We want to inspire Aussies not to let little things get in the way of a good time this summer. Our summer hacks are bold. They’re ingenious. And they’ll show you how to #MaxYourSummer in every way possible.”
Says it all.
This video is like the busted arse ugly stepbrother of the the somewhat equally stupid Pepsi Max TVC (the one with the other traffic problem/solution courtesy of a fortuitously created slip and slide).
So which is it guys, use plastic to line your ute and stay put, or use plastic to slide to the beach?
Apart from the fact that in this one it looks like in the end they couldn’t be any further than 10 minutes walk from the beach.
It’s all just dumb, and dumb is ok if you are entertaining.
But…
Do you reckon Chaz really said this?
Supercar driver Chaz Mostert, who steered the Pepsi Max Van on its maiden beachside voyage, is all too familiar with dodging traffic, and said, “I won’t stand for anything getting in the way of my final destination. If I can’t get to the beach, I’m going to ensure the beach comes to me. Pepsi Max is the perfect partner to ensure everyone reaches their dream destinations this summer.”
Would anyone buy into this sort of rubbish?
is it in anyway connected to this tripe? please someone kill it with fire.
http://www.adnews.com.au/campaigns/sophie-monk-and-sam-from-the-bachelorette-hit-the-beach-for-pepsi-max
So there’s 3 crap versions of this traffic afflicted quest to get to the beach.
And I don’t care about any of them, and they are all rubbish.