Pepperstone isn’t fine with it in global campaign with John McEnroe via Saatchi & Saatchi NZ

Award-winning, online global forex and CFD broker Pepperstone and Saatchi & Saatchi New Zealand have released a new campaign and they really aren’t fine with it.

No one was fine with the performance from real-life tennis legend John McEnroe, who stars in the launch spot as a nod to the brand’s connection to professional tennis.

Also not fine with it was award winning director Benji Weinstein who shot the campaign which includes multiple short duration spots.

Pepperstone really aren’t fine with the more inferior brokerages offering traders higher fees, poor service, and slow transaction speeds. Or the fact that some traders knowingly put up with it rather than risk switching from the broker they know.

Aaron Hodgson, group business director, Saatchi & Saatchi said in a quote both were fine with: “Everyone can relate to the idea of not questioning the way things are and just putting up with it. But if there’s a better option, we didn’t think traders should just be fine with it.”

Jodi Cutler, Pepperstone global head of brand, wasn’t fine with leaving it there and adds: “Pepperstone is trusted by traders in over 160 countries. We have a deep understanding of what it means to be a trader, and the nuances that traders put up with instead of making the switch. Saatchi and Saatchi have brilliantly tapped into the inertia that exists within our industry and delivered a comedic campaign that will cut through in our category.”

Asked if they had anything further to add, joint executive creative directors at Saatchi & Saatchi, Jordan Sky and Lee Sunter said: “We’re fine with it.”

The global campaign launched on 1st April, 2024.

Creative Agency: Saatchi & Saatchi NZ
Chief Creative Officer: Steve Cochran
Executive Creative Director: Jordan Sky
Executive Creative Director: Lee Sunter
Senior Group Business Director: Aaron Hodgson
Business Director: Briar Dye Hutchinson
Chief Strategy Officer: David McIndoe
Executive Producer: Jane Mill
Producer: Jess Drysdale

FINCH
Director: Benji Weinstein
Managing Director/Executive Producer: Corey Esse
Executive Producer: Rebekah ‘Bex’ Kelly
Producer: Vivian Jaspers
DOP: Jeremy Rouse
Production Designer / Art Director: Lucinda Thomson
Casting Agent: Peta Einberg
Post House: Fathom
Editor: Jack Hutchings
Colourist: Dave Gibson
VFX Supervisor: Rhys Dippie
Lead VFX artist: Laskshman Anandanayagam
Sound Company: Franklin Rd
Sound Person: Shane Taipari + Cole Goodley

Client: Pepperstone
CEO: Tamas Szabo
Global Head of Brand: Jodi Cutler
Brand Design Lead: Joel Batts
Senior Video Producer: Guido Gautsch