Pepperstone gets back inside the minds of traders in new campaign via Saatchi & Saatchi NZ

A year after launching its global brand campaign, See the Possibilities, Australian based CFD broker, Pepperstone, is back with more, with a new campaign via Saatchi & Saatchi New Zealand.

 

This new iteration plays off the success of the first campaign and once again takes us inside the minds of CFD (Contracts for Difference) traders. These two new humorous, offbeat stories are designed to cut through in the trading category and showcase how Pepperstone truly knows its clients.

Says Steve Cochran, CCO, Saatchi & Saatchi: “Talking to traders as an audience is akin to doing a B2B campaign, so once again the scripts were very much informed by the jargon and language that traders speak in. In fact, the Baby Scan spot was inspired by a true story told to us by a trader, stories don’t get much more relatable than that.”

Pepperstone appointed Saatchi & Saatchi as its global strategic and creative agency in 2021. Over the last year Pepperstone has continued to be one of the fastest growing companies within the CFD industry. In 2022 it also added more awards to its tally being rated number one for Overall Client Satisfaction, Value for Money, and Platform Features by Investment Trends; and more recently being awarded the “Broker of the Year 2022” by TradingView.

Says Tony Gruebner, chief marketing officer, Pepperstone: “We were excited to work with Saatchi & Saatchi NZ on the new iteration of our brand ads. With sophisticated humour, the campaign illustrates that at Pepperstone we understand the full array of emotions that our clients go through when trading, yet what ultimately binds them is the thrill of the challenge as they assess their risk positions. The campaign’s refreshing approach is resonating across our global audience and the initial results have been impressive.”

The two 30 second spots with 15 second cut downs have been translated into multiple languages for a global roll-out. These new films were produced by Eight and directed by Florence Noble, continuing the collaboration of last year.

Client: Pepperstone
Chief Marketing Officer: Tony Gruebner
Head of Marketing: Jodi Cutler
Senior Marketing Manager: Zoher Janif

Agency: Saatchi & Saatchi NZ
Chief Executive Officer: Mark Cochrane
Chief Creative Officer: Steve Cochran
Executive Creative Director: Jordan Sky
Executive Producer: Jane Mill
Group Business Director: Aaron Hodgson
Business Director: Chase Sullivan

Production Company: Eight
Director: Florence Noble
Executive Producer: Claire Kelly
Music: Mike Newport
Sound: Franklin Road