Pepperjack launches new platform and brand campaign ‘Made for food since 1996’ via Splash

Much loved Australian wine brand, Pepperjack has launched its new campaign realigning the brand with what it does best… pairing with food.

The campaign by Splash (In-house agency at Treasury Wine Estates) dives back into a nostalgic world of food and wine pairings, showing that despite the changing in food trends, Pepperjack has been the wine for all dishes, since it first hit the dinner table in 1996.

Says Nick Powell, head of marketing for TWE ANZ: “Pepperjack has long been an Australian mealtime favourite. As well as nodding to the past, this campaign looks to reaffirm its seat at the table when it comes to modern food.”

The campaign was brought to life with Whale Productions, and shot by photographer Ben Clement.

Says Tom Opie, creative director at Splash: “From steak and three veg to today’s roasted cauliflower, Pepperjack has always been the constant for food pairings, young and old. It was great working with Whale to bring this simple truth to life through such a beautifully simple technique.”

The campaign launched 19th August across CTV, OLV and OOH.

Production Company – Whale
Photographer / Director – Ben Clement
Photographer Assistant – Jake Nemirovsky
Chief Stylist – Bridget Wald
Wardrobe Assist – Mel van Dartel
Chef – Gemma Smith
Hair & Make-Up – Tayla Alexander
Lighting Tech – Thomas Elliott
Digital Operator – Ashley Ludkin
Executive Producer – Rachel Perry
Producer – Paul van Lierop
Production Assistant – Frederike Luns
Post- production:
Edit / Motion Design – Laen Sanches
Grade – Titus Cliff
Casting – Cora Mitchell

Splash (In-house Creative Agency at Treasury Wine Estates)
Claire Yencken- Director
Tom Opie – Creative Director
Phil van Bruchem – Creative Director
Marni Burger – Design Director
Hayley Sparshott – Head of Business Management
Bianca Koffman – Senior Integrated Producer
Louie Symmons – Motion Graphics Specialist
Kat Walton – Copywriter
Aaron Wood | Graphic Designer / Finished Artist

Marketing (Treasury Wine Estates)
Sarah Parkes – General Manager Sales and Marketing ANZ
Nicholas Powell – Head of Marketing – ANZ Region
Angela Love – Marketing Manager
Kaushik Lal – National Account Manager On-Premise
Lauren Alford – Brand Manager: Luxury Brands
Leanne Bi- Assistant Brand Manager – Pepperjack & Wynns