Peninsula Grammar is inspiring students to ‘Unleash Greatness’ in latest campaign via 10 Feet Tall
Peninsula Grammar has launched a new campaign, ‘Unleash Greatness’, via 10 Feet Tall, that shows how the School is tapping into the limitless potential within each student to help them soar to new heights.
The execution features giant students seamlessly integrating into the regular-sized landscape, attending classes, and showcasing the untapped potential Peninsula Grammar seeks to unleash.
Says Stuart Johnston, Principal, Peninsula Grammar: “‘Unleash Greatness’ is not just a tagline – it is Peninsula Grammar’s philosophy, highlighting the School’s dedication to uncovering the limitless potential within each student. The rich learning environment, exceptional facilities, and team of expert teachers act as catalysts, empowering students to explore their unique strengths. It’s a dynamic narrative of discovering potential, shattering boundaries, and nurturing growth.”
Says Joseph Meseha, Managing Director, 10 Feet Tall: “Parents fear the thought that their children may go unnoticed, living their lives without discovering their innate talents. In this campaign, we wanted to show parents what it feels like to be fully seen for your talents. With giant students navigating the School campus, this is a physical manifestation of the personal growth offered to students at Peninsula Grammar.”
Adds Stuart Black, Executive Creative Director, 10 Feet Tall: “With ‘Unleash Greatness,’ we embarked on an exciting creative journey, seamlessly bringing giants to life through a dynamic blend of green screens, real footage, and cutting-edge technology. The result is an exciting fusion of imagination and innovation that captures the essence of limitless potential.”
The campaign launches across online, social media, OOH, transit and press in areas surrounding the Mornington Peninsula.
Client: Peninsula Grammar
Principal: Stuart Johnston
Community Engagement and Enrolment Manager: Muriel Bakker
Publications and Events Coordinator: Tess Chapman
Creative Agency: 10 Feet Tall
Managing Director: Joseph Meseha
Executive Creative Director: Stuart Black
Senior Copywriter: Patrick Trethowan
Client Services Director: Eva Nowicki
Senior Account Manager: Casey Stephens
Production Company: Matthew McCaughey Directs
Director: Matthew McCaughey
Producer: Fiona McGregor
DoP: Katie Milwright
Post-Production Company: Manimal Post
Post Producer: Hannah Byrnand
Offline Editor: Denzil Heeger
Colour Grade: Denzil Heeger
VFX Supervisor/Online: Ryan Brett
Flame Compositor: Jamie Scott
19 Comments
Do we now copy government ads and PR it?
https://www.youtube.com/watch?v=tbl0L6eOrAQ
An agency called 10 Feet Tall does kids who are 10 feet tall. Genius!!!! Stupid line, though.
Mmm, noticed that myself. Imagine how easy it is to crack every brief at that agency.
Overheard in creative review meeting
CD: Ok, hit me, what have you got?
CREATIVE TEAM: Huge people, 10 feet tall!
CD: Brilliant!
These enormous children will devour us all!!!!!
Always a good idea to reinforce:
(a) to parents/buyers that your kid looms large above all others
(b) to kids that you are different and better than everyone else (even the other kids who BTW think THEY are the awesome ones not the little ones)
Nike: Find your Greatness
AFL: This is Greatness
Grammys: Witness Greatness
Audi Q7: Projection of greatness
Foot Locker: Week of Greatness
Ancestry.com: Greatness Comes From Everywhere
Canadian Paralympics: Greatness Deserves to Be Seen
Wimbledon: In Pursuit of Greatness
Contact Monkey: Do Little, Achieve Greatness
Regions: Greatness is in the Grind
Bank of Montreal: Grass of Greatness
MJ Bale: Grazed of Greatness
Hennessy: Greatness is an Odyssey
MLA: Greatness Behind the Greatness
FNB: Words of Greatness
Colgate: Made for Greatness
Australian Beef: Feed Your Greatness
Foot Locker/Nike: Mark of Greatness
Young Lions: Get ready for greatness
FAMFA: Exploring Greatness
Enugu: Greatness Starts With You
FNB: Women changing the world team up to create greatness
Gatorade: Behind Greatness
Magnolia: The Greatness of a Moment
Bowmore: Leap to Greatness
TAFE Queensland: You define your greatness
Jockey: Supporting Greatness
UpGrad: Level up to Greatness
EHF: Greatness is earned
original thinker thats an impressive list. i commend your effort and also am a little jealous you have so much time.
Not bad for a school.
Smiley kid in oversized uniforms like all the others.
Private school kids are giants who step on the proletariat.
i think its naive to think that working class don’t send kids to private school. Outtake you have no F idea.
One of the better campaigns i’ve seen for a School. At least it’s interesting.
How long did you spend having to find all those Greatness headlines . Not busy today or is there a handy tagline website or AI tool you’ve found that generated this?
https://www.youtube.com/watch?v=78_yAdzvExM
Upper case ‘I’ for I’ve, lower case ‘s’ for school. Not sure which one you went to, but I’m guessing English wasn’t its strong suit.
Love this.
In the interest of synergy, Peninsula may wish to update their website to show off their shiny new campaign.
Gigantism is a very rare condition that happens when a child or adolescent has high levels of growth hormone in their body, which causes them to grow very tall. Gigantism is treatable, but early diagnosis is crucial to prevent excessive height and other complications. Acromegaly and gigantism are disorders of growth hormone hypersecretion. The most common cause is a growth hormone (GH) secreting adenoma in the pituitary gland. Gigantism occurs when growth hormone hypersecretion occurs before the fusion of the long bone epiphysis and is characterized by tall stature.
It is wonderful that a school has the ability to cater for students suffering this rare condition. Kudos to all.