Pelikan Artline April Fool’s Day ad a hit or miss?

Pelikan Artline, via agency BCM Sydney, blurred the line between ink and online by launching a ‘breakthrough product’ in newspaper ads which ran nationally today.

According to the April Fool’s Day ad, the Artline Memory Stick® appears much like an ordinary Artline 200 Fineliner pen, however everything you write or draw with it is automatically stored digitally in a 2GB memory stick built in to the end of the pen.

It has endless applications, with notes and drawings saved instantly, downloadable directly to computers through USB ports.  The new innovative pen also gives you the ability to download your own handwriting or have it converted to a selected typeface.