Paul Sharp departs VCCP for creative director role at Sydney independent agency Emotive

Effective April 11, Sharp joins Emotive from VCCP Sydney where he was Creative Director on ING, Cadbury NZ, and Compare the Market among other clients.

Having previously worked in London, held creative lead roles at various agencies in Sydney including The Monkeys and Leo Burnett, as well as spending time at Apple in the US, Sharp has an impressive pedigree and a haul of awards from every major show.

Says Michael Hogg, Managing Partner and Head of Strategy: “Like many of the best creatives I’ve worked with, Sharpie can’t help creating. Beyond his love of ideas, he’s an impeccable art director and an eclectic reference collector. And as a good mate, while it pains me to say such nice things about him, I’m genuinely excited by what he can do as part of Emotive.”

Alongside advertising, Sharp channels his creative energies into various ongoing projects including environmental initiatives (working with long-time friend and collaborator Laura Clarke of Palau Pledge), and art ventures.

Says Sharp: “It’s time to swap the mean streets of Surry Hills for the azure allure of the ocean. Emotive are on an exciting trajectory and I’m thrilled to be joining such a super-charged bunch, with such varying talents and such great momentum. There must be something in the Coogee water.”

Adds Simon Joyce, CEO and founder: “Sharpie is joining Emotive at an exciting time, as we welcomed six new clients in 2021 and are set to open the doors to our new HQ on Coogee Beach in May. With great work in the pipeline and more hires to announce shortly across Creative, Strategy, Creative Amplification, Account Management and Production, 2022 is looking big and exciting.”