Paul Reardon departs Clemenger BBDO for executive CD role at Whybin\TBWA Melbourne
Top Clemenger BBDO, Melbourne creative Paul Reardon has been appointed executive creative director at Whybin\TBWA\Tequila, Melbourne.
The appointment was today announced by chairman and regional ECD, Scott Whybin and follows recent hires including Mark Watkin as MD and Damian Royce as Digital CD.
Reardon has spent the last five years at Clems, producing campaigns for brands such as Mercedes-Benz, Snickers, HBA Health Insurance, RACV, Hard Yakka, Fat Yak Pale Ale, Strongbow, Dulux, M&Ms and Corona.
Reardon has received awards in every major international advertising award show, including back-to-back Cannes Lions — one of which was a Grand Prix. He was a finalist for B&T Young Creative Achiever of the Year and he has judged on award juries such as Clio, two years in row, and Cannes in 2009.
Says Whybin: “Paul is quite a unique individual. He’s not just great creatively, but he has also been blessed with real leadership qualities. His potential in this new role is exciting and we couldn’t be happier about his arrival.
“We may look for a partner for Paul, as we’ve had great success with a joint ECD structure in our Sydney office. But that’s something we’ll decide together over the following months.”
Says Reardon: “Working alongside and learning from Scott Whybin and Andrew Scott is an amazing opportunity. The Whybin\TBWA network is currently investing in a huge level of agency development. And the energy this brings with it is palpable.
“Walk into any Whybin\TBWA office today, you’ll feel it immediately. In Melbourne you’ll find a brilliant new MD and leadership team, working in a buzzing construction site as the office gets a new fit out. In Sydney you’ll find an agency sharpening its focus under the creative leadership of two of the smartest guys in the industry.
“It’s an incredible time to be at Whybin\TBWA. I feel very lucky to have been invited to join it.”
Reardon will commence his new role later this month.
27 Comments
That is a great new line up over there. Good luck Paul,, interested to find out who you partner with.
Well done Reardo….
A-Grade creative and most importantly an A-Grade person. Good on ya, Paul.
Nice one Mr Reardon.
Nice work bro… big mouthful, better start chewing!
Congratulations.
Good on ya Paul. Give it a red hot crack.
Watch this space… things are hotting up down there.
Well done Paul – you deserve it.
Jeez, with Reardon in Melbourne and Doddsy in Sydney there’s no excuse for Whybins not to kill the radio awards next year.
Well done Pauly – good to see you back with Wacko
Huge loss for Clemenger – great win for Whybin.
Congratulations.
And one more senior creative leaves Clems
At last a changing of the guard down there. Long overdue.
Why would you let him walk out the door?!
Big news. Well done Paul. Great Fella
He worked under very good creative stock at Clems, lets see how he goes on his own.
Congrats Paul.
Sophie must be proud.
What a pathetic post lunch comment 2.55…..sad.
Wow, great news, congrats and all the best for the new gig Paul, Paul.
2.55. If you mean Emma Hill, then yes, he would’ve learnt a lot.
Good on him.
Talented and most importantly a really good bloke. In our industry that’s important.
Good luck Paul.
Paul this is fantastic news. Congrats to you & Sophie. Almost overshadows our news from the Emerald City – but not quite. Of course, the real work starts now- but you know that.
congrats mate, best of luck.
2.55 and 6.01. Stop being bitches.
Wow, big news. All the best, mate.
Nice work Pauly. Welcome to the network,
Paul Reardon- one of the sharpest minds in the business, and a damn fine fellow. Congratulations you glorious creature- you deserve the very best in life and I know you won’t stop until it’s in the palm of those hot little hands.
In the meantime, get your self over to New York and drink with me.