Patties Foods re-appoints Dentsu Mitchell as media agency following a competitive pitch

Dentsu Mitchell has been re-appointed to the Patties Foods account following a recent competitive pitch.

The media agency is a long-standing partner of Patties Foods, since first winning its business over 10 years ago.

Says Adrian Roeling, national managing director, Dentsu Mitchell: “The retention of Patties Foods demonstrates our commitment to long-term relationships, and delivering innovative business solutions. We are thrilled to be continuing our partnership with one Australia’s most iconic brands as we help them navigate the ever-evolving consumer market.”

Says Michelle O’Brien, group client service director, Dentsu Mitchell: “Patties Foods has a fresh, new marketing and communications strategy with a particular focus on innovation, consumer engagement and category growth. We are excited by the challenges set out by the Patties Foods team, and are poised to work with our agency partners as we set about achieving Patties’ business goals.”

Says Anand Surujpal, general manager marketing and innovation, Patties Foods: “More than ever consumer engagement and allegiance is our focus. We want to be where our customers are and we view being proactive on relevant media platforms – including a stronger emphasis on digital – as key to maintaining and increasing engagement.

“It’s a very exciting time for Patties Foods. With aggressive plans for growth and a focus on innovation we will be interacting with our customers in new and exciting ways.”

Encompassing some of Australia’s most loved brands, The Patties Foods portfolio includes Patties, Nanna’s, Herbert Adams and Four n’ Twenty.