Patrick and Daniel are back again for BigPond
Now in its sixth instalment, the popular father and son duo are back in a new BigPond campaign via BWM Sydney, promoting wireless broadband.
The new television commercial – Big Things – goes to air on Tuesday 14 April.
Australian iconic landmarks as far and wide as the Sunshine Coast’s Big Pineapple, Melbourne and Sydney’s Luna Park and Tamworth’s Big Golden Guitar lend their largess to promote the reliability and speed of BigPond Wireless Broadband.
The spots were directed by John Polson (film director and founder ofTropfest). The fully integrated campaign includes new campaignphotography by Michael Corridore, featuring father and son at variousbig things around Australia.
The campaign will feature TV, print, online, direct marketing and in store elements.
BWM:
Rob Belgiovane – Executive Creative Director
David Shirlaw – Creative Group Head
Paul Bennell – Creative Group Head
Simon Hatfield – Board Account Director
Elise Borg – Account Director
Tina Pazman – Senior Account Manager
Emma Friend – Producer
John Polson – Director
TV production company: Brilliant Films
Telstra:
Amanda Johnston-Pell – Executive Director Brands & Marketing Communications
Chantal Walker – Director Brand & Advertising
35 Comments
Nowhere near as good as John Polson’s last commercial for BigPond – Everybody’s Talkin’. That was great. This is average.
Crap. Can’t they just stop with patrick and daniel gag? Get over it.
So over this campaign – next please.
Thats one big pile of poo.
The Big banana/pineapple/prawn thang has been done to death. I agree, move on.
shittest voiceover ever.
why even have a voiceover? why?
rubbish.
I have reported the creatives behind this TVC to the RSPCA for flogging a dead horse.
1 x Board Account Director (whatever that is), 2 x Group CDs and a ECD for a dud ad – dear me… it’s as old school as this ad is boring.
Big things, budgie smugglers, afros, the 70’s, the 80’s, folk music tracks, lot’s of people doing the same thing…et al.
Big yawn.
Get “Nasi Goreng” Matt Lawson back on the case.
There’s no insight in this one at all. Give your children the right education was a good insight. This has nothing except ‘big things’ which I’ve never fucking seen 20 times before in my life.
That kid’s going to turn 20 one day and sue your asses for child abuse.
This is such a shame the first campaign had the charm and human truths, this one has nothing. The kid has lost his naivity and has a twist of sarcasm. Mums & Dads won’t engage with this, how very dissapointing.
The script has no jeopardy as the others did it’s kind of about nothing really.
Its an old idea, but one that retains interest because those ” big silly things” are inherently interesting to anyone – especially kids. An inspired director could have helped pull that through. Yet, this was shot without imagination. What a sleeper!
A “Board Account Director” – I’m guessing they call this person the BAD?
Remember, Not Happy Jan?
To the credit of Clems, they recognised it was a brilliant one-off that did not have a campaignable idea or repeatable charm.
This thread of TVCs suffers from the agency and client not thinking in the same way.
I love the “Great Wall of China” refrence at the head and the “I’ve been every where” at the tail.Brilliant.
True. Not exactly Brlliant.
Terrible. Why did the client buy this? And why did the agency put this on here?
Ha! All of you who are making comments are probably old cynical bastard creatives who can’t get work. Good on Bennell and the rest of them for getting on with it.
Yes, I’m cynical, old and a bastard. I could also be busier.
This is still a shit awful ad.
It’s nothing personal. either.
More likely young cynical bastards who can’t get work.
What about gainfully employed middle aged bastards at great creative shops that wouldn’t even admit they took a shit on this waste of film?
5.00
May I quote:
“..Nowhere near as good as John Polson’s last commercial for BigPond – Everybody’s Talkin’. That was great. This is average.”
Excuse me? It had the lyric “everybody’s talkin’ at me, I can hear every word they’re saying, with my laptop by my side..”
Fuck off.
the agency needs to get Matt and Onur back and throw the check book at them.
I heard Onur was too busy with Cleo Bachelor of the Year commitments!
… swimming against the tide here, BUT … bigpond … big Aussie things … it works. Some nice little though-through cameo’s too … eg, the kid asleep at the end.
The consumers will love it.
Wow, the client MD is a filmmaker in his own right, from what he’s reminded us all time and again, and the agency ECD is his former business partner, so let’s be fair and admit that Paul and Dave never really had a chance at anything creative with that mob of marketing genii looking over their shoulders.
It’s a brand that shoots itself in the foot at every turn, the largest telcom in the land and universally reviled by the consumer for its arrogance and high prices, so why should safe, unimaginative advertising be a surprise.
They got lucky once with some charming self-deprecating Aussie humour, having a laugh at the common man, and showing the intelligence to cast a real common man for the role. Now they’re going to ride those rabbits right into the ground.
It’s got lots of big stuff, but the Big Ad it’s not.
I disagree that consumers will love it.
Lets see if this makes it’s way onto the countries most favourite ads list.
Uhh 2.09?
Your criteria for an Australian TVC’s success is a nod from somewhere else but Australia?
Look, I agree this is not a world beater, but it sure doesn’t deserve the beating it’s getting here.
3:53: really?
3.53, that’s not what I meant.
The point I was trying to make was if the public will love it (as you believe), then lets see if it gets out there and is replicated and imitated like the other one you did.
Also, I just want you to know I’m sorry if I came across as attacking. I was just giving my opinion.
Hey 9.53 … thanks for being non-agressive … cool blogging, love it.
As to the TVC, it is far from perfect, including a monster amount of wall-to-wall voice over by the kid.
But the plot still works.
Hey 9.53, why do you assume that 3.53 works at BWM. (By saying ‘like the other one you did.’)
To 5.53 from 9.53.
Because he’s defending it.
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