Ashley & Martin NZ launches Time Travel Trilogy as part of new radio burst via &Partners, Perth

&Partners has continued to build on the long-running Turning Point brand platform with a new radio campaign for Ashley & Martin’s New Zealand clinics.

The Turning Point campaign which turned five this year, has supported Ashley & Martin’s growth in both Australia and New Zealand.

While the default for the hair loss category has been tactical, performance-based marketing, Ashley & Martin has backed their brand and built a long-term emotional connection with their audience. As a result, the brand has reduced its cost per enquiry over the five-year period and enjoyed sustained growth, despite the pandemic.

The new Time Travel Trilogy joins a couple of mates as they discuss the hair regrowth possibilities presented by a hypothetical time machine.

“The Turning Point platform has served us well for five years now, and it shows no signs of tiring. The latest radio campaign for our New Zealand audience is more evidence of a platform that can be both familiar and fresh.” Said Ashley & Martin CEO, Phil Raffan.

The trans-Tasman campaign team consisted of &Partners, Cue Sound and Andy Bell Advertising looking after creative, sound design and media in WA; Eardrum casting and directing talent from Sydney; and Factory Studios recording local talent in Auckland.

‘The Time Travel Trilogy‘

‘Time Travel 15 Seconds’

Ashley & Martin CEO: Phil Raffan
Ashley & Martin Head of Marketing: Michael Ellis
&Partners Account Manager: Carol-Ann Cronin
&Partners Creative Director: Bryan Dennis
&Partners Creative Director: Dav Tabeshfar
Eardrum Radio Director: Ralph van Dijk
Eardrum Producer: Kate Wylie
Cue Sound Sound Design: Shaun Sandosham
Cue Sound Producer: Anika Fourie
Factory Studios Engineer: Clive Broughton