Paramount Pictures rolls out the Naked Gun Portaloo prank in new campaign via Hello
Paramount Pictures has teamed up with integrated agency Hello to deliver a bizarre stunt to celebrate the launch of The Naked Gun starring Pamela Anderson and Liam Neeson.
As part of a high-impact experiential activation, Hello installed what initially appeared to be a standard portable toilet in Sydney’s busy Entertainment Quarter. However, the installation came with an unexpected twist.
Once an unsuspecting participant entered and secured the latch, a large container was swiftly rolled over the exit door, housing a live police interrogation scene inspired by the film. Upon exiting, members of the public walked seamlessly into this staged world, effectively becoming unknowing participants in the interrogation.
The entire experience was captured on hidden cameras and published with talent approval in viral social formats.
The stunt was amplified by influencers Josh Mansour and Jad Nehmetalla, who were also lulled unaware into the prank environment.
The content travelled globally reaching audiences and gaining traction in the UK and US, proving that Naked Gun’s irreverent humour has cross-generational and international appeal.
Hello’s execution drew on its full-spectrum capabilities across creative ideation, event activation, social storytelling, talent management, and on-the-ground production. Resulting in a chaotic prank that echoed the film’s humour and drove real-world buzz.
Sam Kelly, Managing Director at Hello, says: “We wanted to bring the humour of The Naked Gun off the screen and into everyday life. Dropping Aussies into an interrogation straight from a dodgy portaloo was the kind of unexpected, ridiculous moment that gets people laughing and sharing.
The Naked Gun is in cinemas now.
HELLO
Managing Director: Sam Kelly
Director of Social & Editorial: Ben Stavert
Head of Events: Olivia Watts
Head of Design – Seamus McShane
Campaign Director: Caitlyn Gregson
Account Director – Samantha Crooks
Senior Account Manager – Abbie Bradwell
PARAMOUNT PICTURES AUSTRALIA
Erin O’Neill: Marketing Director
Alice Tran: Senior Media and Digital Manager
Hannah Brown: Senior National Publicity Manager
Lucy Carter: Media Manager
Terryn Wood – Digital Marketing Executive
Media Coordinator: Hadia Yosufzai