Palace and Panasonic use black to promo new Viera Neo Plasma televisions

Panasonic is promoting its latest range of VIERA Neo Plasma TVs with a new campaign based on the colour black.  The new executions developed by The Campaign Palace are based on the strategy that the depth of black enhances the colour experience.

“Superior picture quality is directly related to how black the blacks are. The colours themselves become more vibrant when contrasted with a blacker background. Panasonic’s improvements in Neo Plasma technology have made their blacks an industry benchmark,” says Palace Sydney CD, Cameron Hoelter.

VIEW THE COMMERCIAL

Panasonic Black .mp4

“What with black plagues, black moods, black hats and black cats,’black’ has never had a particularly good reputation. But it ishowever, exceptionally good at one thing. When you put something goodin front of it, it sure as hell stands out.”

The animated creative executions were produced byGerman illustrator Mark Gmehling and production company Nexus anddirected by the multi-award winning London team of Adam Foulkes andAlan Smith whose credits include Honda grrr, Lemony Snickett,Thunderbirds and the BBC’s animated comedy show Monkey Dust. 

The TV, POS and DM campaign breaks this week.  

Agency: The Campaign Palace, Sydney

Media Agency: Universal Mccann