Outdoor Awards: Five creative teams in running for $10,000 instant scratchies prize
Five creative teams from five different agencies are in contention for the major prize for this year’s Outdoor Awards – 10,000 $1 instant scratchies and a gold pigeon statuette – to be announced at a special awards ceremony in Sydney on Thursday 4 June, 2009.
And many more from among the 224 entries received will take away one of 25 pigeon statuettes.
The Chaser’s Julian Morrow will be Master of Ceremonies at the Awards’ cocktail function, hosted by the Outdoor Media Association (OMA). All those who entered the
Outdoor Awards have been invited to attend, along with other luminaries from the advertising, media and marketing industries.
The winning entries were chosen from 11 categories for their impact and effectiveness by an international panel of renowned creatives.
The voting jury (assembled by non-voting Chairman Jonathan Kneebone of The Glue Society – pictured) included John Merrifield (Cannes Grand Prix Outdoor Winner & ECD TBWA Asia/Pacific), Leo Premutico (Johannes Leonardo, New York), Ewan Paterson (CHI London), Joe Staples (Weiden & Kennedy, Portland), Kitti Chaiyaporn (Publicis, Thailand) and Andy Fackrell (180, Amsterdam).
Helen Willoughby, Chief Executive of the Outdoor Media Association (OMA), said they had been delighted by the strong response to their inaugural Awards:”We are particularly pleased at the level of awareness that has beengenerated, as evidenced through the high number of entries received.
“There should now be plenty of interest in seeing which team walks away the main prize as it still anybody’s guess as to how much will actually be won,” Ms Willoughby said.
For more information about please contact Helen Willoughby of the OMA on (02) 8356 9000.
20 Comments
Speaking of hosts, can Award get Don Draper to host this year?
May add a little class.
What can I say, I just want to sit back with a short glass of scotch and a 20 pack and celebrate the good times on a nice barcelona chair.
Who’s with me?
Count me in.
You’re alone on this one five six. How fucking sad.
What a funny looking Award! A pigeon or a Lion? Mmmmm.
Presumably they are saying that birds shit all over outdoor ads.
Which is not the most attractive proposition.
Scratchies??? WTF. We’re creatives not central coast bogans!!! What’s second prize, 400 cartons of Winnie reds?
I’m in advertising, so I know there’s no such thing as a bad award, nor one I wouldn’t want to win.
However…
That is the most motherfucking ugly piece of metal I’ve ever seen in my life.
Clio’s – hot nubile chick, good.
AWARD, ONE SHOW, D&AD – Pencils, understated and good (if cliched)
Cannes – OK, they’re butt ugly. But at least the lion is a fierce creature, not like the pigeon (or, if you prefer, Rat of the Sky)
London International, Sirens – metal women, again good.
NY Fest – Yeah, pretty ugly. But at least they kinda look like awards.
But a brass pigeon on a mock-wood base? Christ almighty, it’s like something a career waitress from a small Midwestern town would buy off the shopping channel at 3am in order to decorate her trailer.
Although when her drunk on-again/off again no-good boyfriend tries to come on to her, at least she can use it as a blunt instrument of dissuasion.
Pigeons are also carriers of messages.
Very old school carriers of messages.
1:56 PM. I only do the big global shows.
Also I don’t shag Aussie women.
You ungrateful bunch of wankers. I bet you’re all Gen-Y.
Golden Pigeon?, now i’ve seen it all.
Should have golden bird poo all over the base, that would be cool.
10:59, Nah… just ungrateful.
Just on the pencil thing, which nick pointed out, it is ridiculous.
That there are 3 different shows awarding CREATIVITY, that all have the same trophy – a pencil – is shameful. Think a bit harder! The pencil’s been done!
Why doesn’t someone do The Golden Blank Sheet of Paper? Isn’t that what supposedly torments even the best of us?
Or so some wanker will tell you in ad school.
It doesn’t torment me I’m awesome!
I think these awards deserve a pat on the back.
Original statue.
Free entry.
Interesting prize.
Good luck to them.
So the organisers spent $10 000 on scratchies, of which the winner might get $3000?? Was the idea to reward the state government or the creatives?? Maybe the minister for gambling did some great outdoor this year.
Dumb, really dumb.
It would take a long time to scratch that many scratchies.
$10k after tax is going too look more like $5k.
If there’s 9000 scratchies and one in 10 gives up $5 that’s $4500.
I think.
If one of them has $25k on it, you’re laughing.
…my point being..lotto winnings are tax free.
Cash prizes not so much.