Otherside and Wildlings Perth brew up BEER’D OIL – A beard oil made from real hops

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Otherside and Wildlings Perth brew up BEER’D OIL – A beard oil made from real hops

Otherside Brewery has crafted a new brew – BEER’D OIL, a limited-edition beard oil made from the very same hops used in its craft beer. Developed in partnership with Perth based creative agency Wildlings, the product brings together two unmistakable parts of WA culture: great beer and great beards.

 

BEER’D OIL is now pouring at Otherside venues, tapping into the brewery’s reputation for experimentation and community connection. BEER’D OIL features the natural aromatics of Otherside’s signature hop varieties, delivering a fresh, citrusy finish designed for beard- loving folk everywhere.

All proceeds from BEER’D OIL will be donated to the Movember Foundation, supporting men’s health initiatives across mental health, suicide prevention, prostate cancer and testicular cancer.

Wildlings collaborated closely with the Otherside brewing team to craft a product that stays true to the brewery’s ethos: local, creative and unapologetically experimental. The result is a beard oil that smells unmistakably like an Otherside brew while nourishing and conditioning facial hair.

Chris Nockolds, Sales & Marketing Specialist @ Otherside Brewing Co., said: “BEER’D OIL started as a cheeky idea with the Wildlings and quickly became something we were genuinely excited to make. It’s brewed with our signature hops we use in our beers, so the oil extracted carries the DNA of Otherside in a whole new form.”

Otherside and Wildlings Perth brew up BEER’D OIL – A beard oil made from real hops

Wildlings Creative Partners / Writers, Matt Wilson and Pat Lennox, said: “We love creating products that give brands new ways to express themselves. BEER’D OIL is playful, purposeful and unmistakably Otherside.”

Availability: BEER’D OIL is available exclusively at Otherside venues while stocks last.

Credits:
Creative Partners / Writers: Matt Wilson, Pat Lennox
Head of Design: Enrico Bettesworth
Head of Art: Neil Martin
Graphic Designer: James Tay
Group Account Strategist: Nicole Lennox Gray
Group Account Director: Cait Totten
Account Manager: Kylie Pougnault
BTS and Content: Enrico Bettesworth

Otherside and Wildlings Perth brew up BEER’D OIL – A beard oil made from real hops Otherside and Wildlings Perth brew up BEER’D OIL – A beard oil made from real hops Otherside and Wildlings Perth brew up BEER’D OIL – A beard oil made from real hops Otherside and Wildlings Perth brew up BEER’D OIL – A beard oil made from real hops Otherside and Wildlings Perth brew up BEER’D OIL – A beard oil made from real hops Otherside and Wildlings Perth brew up BEER’D OIL – A beard oil made from real hops Otherside and Wildlings Perth brew up BEER’D OIL – A beard oil made from real hops

 

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