Origin’s new brand platform via Special turns ‘usual’ into ‘useful’ at the flip of a switch
Origin has launched its latest brand platform ‘All Kinds of Useful’ created in collaboration with Special.
The campaign includes a new TVC, directed by Michael Hili through FINCH, which brings the concept to life with a ‘Useful’ switch—visually demonstrating how Origin transforms everyday frustrations into smart solutions.
From a confusing parking sign becoming instantly clear to a solar-powered dog kennel, the creative execution playfully showcases the brand’s shift from the usual to useful.
The campaign spans TV, BVOD, social, OOH, and digital.
Origin
Chief Marketing Officer: Catherine Anderson
Head of Brand & Creative: Stephen Thompson
Head of Partnerships, Media & Planning: Sarah Kutrolli
Creative, Media & Sponsorships: Matthew Hunt
Brand & Sponsorship Campaigns Manager: Vyon Contos
Creative Agency: Special Australia
Partner/CEO: Lindsey Evans
Partners/CCO: Tom Martin and Julian Schreiber
Partner/CSO: Bec Stambanis
Managing Director, Melbourne: Sasha Firth
Executive Creative Director: Ryan Fitzgerald
Creative Directors: Leti Bozzolini, Justin Butler
Team Lead: Felicity Touzeau
Business Director: Ayesha Kithulegoda
Head of Film & Content Production: Sophie Simmons
Head of Stills Production: Nick Lilley
Senior Integrated Producer: Katherine Muir
Senior Producer: Di Williams
Head of Design: Adam Shear
Design Director: Dan Jones
Designer: Sarah Ristevski
Finished Artist: Jen Bailey
Creative Services Manager: Leigh Cuda
Production Company: FINCH
Director: Michael Hili
Producer: Anna-Tara Clark-Sneddon
Executive Producers: Corey Esse
D.O.P: Stefan Duscio
Editor: Leila Gabbi, The Editors
Post Production/VFX: The Editors
Flame/Online: Jamie Scott
Grade: Matic Prusnik
Production Design: Leah Popple
Sound: Electric Sheep
Music: Original Composition, Electric Sheep
Switch Production
Design: Electric Art
Animation: Electric Art
Sound: Sean Wilkinson, Rumble Studios
Media Agency – Atomic 212°
Group Account Director: Kate Nicholls
Strategist: Jan Janas
Planning & Trading Director: Umar Hafiz
Planning & Trading Manager: Shreya Thakkar
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