Orchard hires Vadim Vichniakov, Luke Cadman + Mikaela Crimmins; Promotes Adam Washington

Orchard, a technology and creative agency part of the Enero Group, has today made a series of senior hires and promotions.

Orchard has bolstered the strategy department, which includes planning, CX and data, with the appointment of Mikaela Crimmins as senior brand and digital consultant. Crimmins returns to Orchard after three years with Ogilvy & Mather.

Vadim Vichniakov joins from Marcel in Paris as CX strategist. Vichniakov co-founded Marcel XD and contributed to the establishment of Marcel INIT, so comes with a wealth of experience.

Says Was Kwok, managing partner, Orchard: “We are strengthening with senior hires to both to cater to where are clients are asking us to support today and to future proof the agency for the challenges we believe clients will face in the foreseeable future.”

In account service, Adam Washington will now share responsibilities with managing partner Andrew Antoniou for Orchard’s consumer clients. Previously working with Orchard in both a client service and strategy capacity, Washington has been appointed practice lead: consumer, effective immediately.

Says Washington: “Adam has been very committed to our clients and our work. He has done a great deal to drive growth in the business, and he’s a strategic thinker who understands technology, not something easily found.”

Luke Cadman joins as group account director after a stint at Sudler & Hennessey to support Kwok, who oversees Orchard’s Health and Pharmaceutical practice, which continues to grow both in Australia and in the US.

The appointments come after continued growth on a number of clients including Hyundai and IKEA and recent engagements with Volt Bank, P&G and Avant Mutual.

(Pictured L-R: Luke Cadman, Vadim Vichniakov, Mikaela Crimmins and Adam Washington)