Orange360 turns Orange into ‘EUROrange’ in playful summer campaign via House of Groms
Under Orange360’s “Enjoy the Now” campaign, boutique production agency House of Groms has launched a quirky new campaign to position Orange, NSW as the ultimate country escape. For the past two years, the production agency has captured the essence of Orange through campaigns that celebrate disconnection, adventure and the joy of small moments.
For the past two years, House of Groms has brought the “Enjoy the Now” vision to life. The new campaign embodies the spirit of disconnecting, searching for adventure, immersing oneself in the beauty of nature and savouring the small moments that become cherished memories.
The new campaign taps into the envy surrounding perfect European summer holidays, inviting Australians to skip the long flights and create their own “EUROrange” adventure. From awe-inspiring open countryside to the warmth of a close-knit community, the campaign positions Orange as the ideal destination to rediscover what truly matters: connection and shared experiences.
The film captures the charm and beauty of Orange with pastel tones, quirky art direction, and minimalist cinematography. It tells the story of a couple exploring everything “EUROrange” has to offer.
Says Kurt Tilse, director: “We wanted to create a commercial that feels really current from travel trends on social media that is playful, colourful, vibrant and vintage whilst also having a DIY style and approach to it. Making the audience feel which is very reflective of what you’ll see in the area. Encompassing a “join us on our euro style holiday” moment that inspires the audience to go and create their own holiday.”
The campaign is airing across TV, social media, BVOD, and outdoor platforms, ensuring wide reach to inspire Aussies to make Orange their next destination.
To learn more about House of Groms, visit www.houseofgroms.com and instagram.com/house.of.groms or contact Kurt Tilse (Kurt@houseofgroms.com) or Brittany McIntyre (Brittany@houseofgroms.com).
Production Agency – House of Groms
Kurt Tilse – Creative Director, Director and Photographer
Brittany McIntyre – Producer & Stylist
Sam Cunningham – DOP, Editor & Colourist