Orange bridges the digital divide with SaferPhone for teens and parents in latest Christmas spot

In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from around the globe. As these campaigns roll out, we’ll be rounding up the highlights to keep you in the loop.

 

Orange has launched a new solution this Christmas aimed at easing the digital dilemma many parents face when their teenagers request a smartphone. The launch is supported by a festive campaign via Publicis Conseil and international director duo Réalité, that brings a lighthearted, positive approach to the parent-teen debate over smartphones.

The SaferPhone service provides a solution that addresses both the safety concerns of parents and the digital needs of teens. It includes filters to block unwanted calls, cyberthreat protection, and safeguards against malicious links, all while offering a refurbished iPhone 12 for just 99€.

Featuring a reimagined version of “Carol of the Bells”, the ad, produced by BIG, shows an Orange advisor stepping in to offer the SaferPhone solution, reconciling both sides of the argument. The campaign will run across TV, social media, cinema, and print, with additional content from influencers and athletes, including Mcfly and Carlito, sharing personal experiences to further promote responsible smartphone use.

Client: Orange
Agency: Publicis Conseil
Production Company: Big Productions
Director: Réalité
Post-Production: Firm
Music and Sound Company: Prodigious