Optus ‘This Is Football’ spot starring Idris Elba launches tonight via M&C Saatchi, Sydney
July 5 2016, 5:19 pm | | 21 Comments
It’s shouted. Whispered. Heard on the terraces. It’s the reason we watch the game. This is English Premier League football.
A new campaign for Optus launching tonight via M&C Saatchi, Sydney.
21 Comments
Really, really nice.
I love football, love Idris..
Also, that Yes is bloody awful.. Who designed that??
Ain’t know W&K at M&C it seems.
Great work Flemmo!
You ‘Ain’t no speller’ either mate.
How much was idris? Love it.
Optus has lost the plot. Work with no brand meaning with random celebs. No matter the execution; it’s brand destruction.
Beautifully written, as always, Andy.
Call me old fashioned, but isn’t the entire spot about the word ‘Yes’?
So as far as brand meaning, it’s as strong as anything they ever did when I was there.
Love it.
I wasn’t expecting much, but I really loved this.
Very nicely directed too.
Got me.
Well written, Andy – well crafted one and all.
C’mon you Reds…..
Wow, almost as amazing as the last masterpiece titled CAN for another M$C client.
Another dull ad using a well known star to try and disguise the fact there’s no idea.
It’s a red card from me.
Great ad, too bad the product is terrible.
Beautifully executed and written.
Top job by Rattling Stick’s Mr.Bird.
Always very sceptical when celebs appear – as they’re usually used to for the heavy lifting over a good idea.
The case is no different.
Lovely production and the talent is great but little to no idea really.
And lastly, unless you’re very close to this brand, I don’t get YES coming through and I doubt the market are either from these celeb’d campaigns.
Manifesto Level: Hardened.
How Many Creatives does it take to shoot one guy walking?
enjoyed this. will written. classy & emotive
This is…a set piece that’s been played too many times.
Yes it’s nicely written. But this is Idris and football.
It demanded different.
Dear Flight Centre.
Disregard the credits.Andy Fleming was both writer and Creative Director.
He also was the only creative to go to the shoot in London.
More honesty and accuracy in these endless lists of spuriously titled contributors would be welcomed.
Foopball. Innit?