Optus brings customers together in new ‘It’s Possible’ campaign via M&C Saatchi

Optus will showcase a new range of post-paid mobile plans giving Australians unlimited mobile voice calls and SMS in a major campaign by M&C Saatchi that launches this week.

This new campaign is the third instalment of Optus’ new “It’s Possible’ brand positioning that was unveiled in April.

VIEW THE SPOT

The yellow cube enabling device again features strongly in the 30-second TVC.

Swarms of cubes are ‘sent’ and ‘received’ by the characters, representing the network of family and friends Optus customers can now connect with for free.

The spot closes with the tagline: “Now better off together”.

Says Michael Smith, marketing director, Optus: “Our objective with this campaign was to highlight the ways in which Optus is bringing people closer together. We wanted to showcase the benefits of our new mobile plans that give customers unlimited SMS and voice calls to other Optus customers.

“As with our recent brand campaign, the message is a very simple one – what matters most to you, matters to us. From the ability to connect with the people you love to getting the hottest phone before anyone else, Optus makes it possible.”

Says Ben Welsh, M&C Saatchi executive creative director: “The simple truth is that when people come together with family and friends they are always better off.

“We took this insight and created a strong emotional connection with the consumer and the product.”

In addition to the TVC, the campaign will roll out with major Press, POS, Online, Mobile and Radio executions.

Client: Optus


Post Production: Fuel