oOh!media helps Solo spread Socceroo’s Lucky Undies at last night’s clash against the Kiwis
Spectators of last night’s Socceroo’s match against New Zealand were encouraged to don a pair of bright yellow undies as they cheered the Australian team to victory, as part of a campaign by the official thirst crusher of the Qantas Socceroos, SOLO.
The Solo Lucky Undies out-of-home activity, via BMF Sydney, which combines large format mobile advertising with experiential marketing will support a billboard campaign across five capital cities that will also kick off this week.
oOh! produced a specially designed fleet of mobile billboards completewith trailers equipped with a clothes line full of Solo Lucky Undies!The Solo Lucky Undies Trucks were supported by oOhfactor! staff handingout the “lucky undies” as well as sampling Solo product.
In addition to being at the MCG last night, The Solo Lucky UndiesTrucks will be at another 39 locations across Sydney, Melbourne,Brisbane, Perth and Adelaide – including at the front of major NRL andAFL events – between now and June 20.
Creative Agency: BMF Sydney
Media Agency: Carat Melbourne
Media Supplier: oOh!media
Other media: Radio and online
12 Comments
Lucky undies…..for a ‘man’s drink’.???
Am I missing something?
When did Solo start going after the pink dollar.
Heterosexual men don’t wear undies?
Lame idea and by the looks of the photos, the public think so also…..
Lucky undies: no wonder there’s no creative credits available.
The idea is as they say….. ‘pants’
3:50, of course hetrosexual men do wear undies.
They’re just not known for enjoying waving brightly coloured ones around with their mates to support other blokes in their sporting endevours.
But if you enjoy that, of course, there’s nothing wrong with it, but maybe you should just drink a fanta instead.
Appauling really.
3:17, do you work for Channel 7?
its aimed at teenage boys, like the rest of their strategy. Everyone has their lucky pants. the tshirt market is owned by superdry so well done Solo.
9.21, do you work for BMF, or do you have rocks in your head?
This may be more brilliant and insightful than we all realise. What better way to tap into the latent homoerotic motivations behind many of these male dominated contact sports?
Dear haters,
if you hate them so much then why did you google them? GO do something better with your time, because we dont want to hear your stupid protests. From a teenagers point of view, it is an hilarious idea, I want my lucky undies!