One for the mums: Qantas reunites a real family in latest Feels Like Home TVC via The Monkeys

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Qantas has released the latest rendition of its Feels Like Home campaign – called Feels Like Home. Again – featuring a real-life reunion between an Aussie mum and her overseas-based son after four years apart. The campaign was developed by creative agency The Monkeys, Part of Accenture Song.

 

The mum-of-four had been separated from her Japan-based son during COVID.

The heartwarming moment of the mum and son finally getting a hug at her 60th birthday party in country Victoria was filmed in real time, and the reactions are real.

Timed with Mother’s Day, the 60 second ad will launch on 14 May across TV, cinema, video and outdoor channels, running until the end of June.

Qantas’ Feels Like Home campaign is known for featuring real Australians and real employees.

The story is told against the musical backdrop of Randy Newman’s Feels Like Home, sung by Australian singer Martha Marlow.

Qantas first launched the Feels Like Home series in 2014 highlighting stories of how the national carrier brings people together.

Marlow first sung Feels Like Home for the campaign in 2014 and is back again for this rendition.

Creative Agency: The Monkeys, Part of Accenture Song
Group CEO:Mark Green
Managing Director: Matt Michael
Group Business Director: Shannon Duhig
Senior Business Manager: Roshani Mehta
Head of Production: Penny Brown
Senior Producer: Christina Wilmot
Chief Creative Officer: Tara Ford
Executive Creative Director: Barbara Humphries
Creative Director: Sam Dickson
Creative Director: Cameron Bell
Creative: Caitie Hall
Creative: Jackson Best
Chief Strategy Officer: Fabio Buresti
Senior Planner: Brona Kilkelly
Production Assistant: Emily Coleman

Production Co: Rabbit
Director: Madeline Clayton
Executive Producers: Alex Hay & Lucas Jenner
Producer: Katrina Maw
Cinematographer: Ari Wegner
Production Designer: Ruby Mathers
Casting Director: Danny Long
Japanese Facilitation Co: Nakama
Editor: Simon Price
Colourist: Mikey Pehanich @ BlacksmithVFX
Post Production: ARC EDIT
Music Arrangement: MassiveMusic
Sound Design: MassiveMusic