OmniStar simplifies the complex with refreshed brand identity via Hulsbosch
Leading independent brand and design agency Hulsbosch has launched a refreshed visual identity for management technology platform OmniStar, creating a differentiated and modern brand to drive greater equity.
OmniStar is an industry leading end-to-end grants, research and ethics management SaaS solution offering tailored solutions to education, healthcare, government and not-for-profit organisations across Australia, New Zealand, North America, Europe and Southeast Asia for the past 20 years. Its clients include, National Health and Medical Research Council, The University of Sydney, National Breast Cancer Foundation, Siemens Healthineers, Duke-NUS Medical School.
Hulsbosch refreshed OmniStar’s visual identity and that of its three, Grants, Ethics and Research, sub brands, giving its own look and feel and differentiating it from parent company F1 Solutions.
Drawing on OmniStar’s commitment to power progress through Grants, Ethics and Research, Hulsbosch refined the masterbrand logo, developed sub-brand logos and created a comprehensive visual identity system that can be extended across the suite of brands.
The new identity has been implemented across OmniStar’s communication materials including brochures, PowerPoint templates, social media and the website, ensuring a consistent look and feel. Since refreshing the visual identity, OmniStar has recorded a 98% increase in conversions, website engagement is up 32% and the number of calls, enquiries, demos and form submissions has risen by more than 180%.
Says Helen Ferguson, senior designer at Hulsbosch: “Our approach focused on creating a modern, vibrant identity that balances the technical strengths of OmniStar’s offering with the human element essential to its success. With a core idea of ‘Complex infinities, simplified’ we redefined key visual components such as colour, typography and layout, to establish a system that not only reflects OmniStar’s heritage of excellence, but also positions the brand for future growth and integration of new product offerings.”
Says Leticia Avelar, marketing Ccoordinator at OmniStar: “The refreshed identity by Hulsbosch has given us a distinct and cohesive visual language that reinforces our dedication to best practices in Grants, Ethics, and Research administration. It sets our brand apart from competitors and positions us alongside leading B2B players in the market.”
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