Omnicom Media Group appoints ex-PubMatic’s Paul Shepherd to the role of head of Accuen

The Omnicom Media Group have today announced the appointment of Paul Shepherd to the role of Head of Accuen; OMG’s programmatic advertising division.

Shepherd joins from PubMatic where he was managing director APAC and India, responsible for the launch and introduction of the PubMatic brand across the region. Shepherd was responsible for the successful development of the supply and demand strategies for both publisher and demand channels. Previously, Shepherd held various senior management roles across key media and technology corporations such as Telstra/Sensis, Mediasmart, and Adconian.

Says Shepherd: “I am extremely excited to be working with a respected marketing powerhouse like OMG. This gives me an amazing opportunity to be able to work on the strategy of some of the largest brands in the Australian market.”

Says Leigh Terry, CEO OMG ANZ: “Paul has the perfect blend of client service, commercial and technical expertise to continue driving this specialised optimisation proposition. He is held in the highest regard in the industry and we are really pleased to have him on board.”

This news comes following the announcement that Ben Grace former director of Accuen in Australia has transferred to a role within the wider Accuen network in the United States.

Says Terry: “Ben has been instrumental in the launch and development of the Accuen division in Australia. We are very pleased that we’ve been able to keep him within the wider network, and he leaves with our sincere thanks and best wishes for the new role.”

Paul Shepherd’s appointment is effective immediately, and he will be based in Sydney.