OMD rolls out OMD Big Day Out event to Sydney with over 180 media owners in attendance

OMD’s Big Day Out event rolled into Sydney yesterday with over 180 media owners in attendance, held at The Commune in Waterloo.

Now in its third year, the unique event is designed to give media owners a deeper understanding of OMD’s clients’ offerings, business challenges and how the media can help solve them. Whilst also recognising and celebrating the role media owners play in the agency’s success.

Guests were taken through eight custom built immersive client experiences, before being joined by the wider agency for a post event party. The day was thoroughly enjoyed by all.

Says attendee Kurt Burnette, chief revenue officer at Seven West Media: “There is absolutely no question that the very best work for advertisers comes from collaboration and the sharing of insights between media owner and media agency. OMD’s Big Day Out has once again done a wonderful job of sharing client objectives in an entertaining and memorable format, better enabling us as media owners to respond with ideas in an effective and relevant way.”

Says Yvette Mayer, managing director, OMD Sydney: “This was my first OMD Big Day Out event and I couldn’t be prouder of the team. It was fantastic to see them put so much creativity and fun into their presentations.”

Says Aimee Buchanan, chief executive officer, OMD Australia: “Today was another great day for our agency. Our Big Day Out events are an opportunity for us to acknowledge and thank our media partners for the contribution they make to our agency and our clients. The Sydney team did an outstanding job displaying incredible passion and knowledge of their clients.”