Olivani encourages Kiwis to stay ‘Forever Young’ in next chapter of its campaign via DDB Aotearoa

New Zealand’s favourite olive oil-spread, Olivani, has launched the next chapter of its “Forever Young” campaign with DDB Aotearoa. The tongue-in-cheek campaign highlights to consumers the goodness of a Mediterranean lifestyle and the benefits of adding Olivani to their daily diet.  The campaign uses humour to connect with consumers who have a strong affinity with the brand.

 

In the hero spot, we follow a day in the life of our lead character Gio, a young boy (or so we think) as he goes about life in the Mediterranean. He enjoys Olivani and the benefits of the Mediterranean diet every day, and despite looking like a regular 12-year-old, is in fact much older.

“If you’ve read about the Blue Zones, you’ll know that the Mediterranean lifestyle has a few advantages, so if that didn’t convince you to adopt a Mediterranean diet, we’re hoping Gio and his family might,” says DDB Aotearoa Creative Director, Freddie Coltart.

Lisa Parslow, Senior Brand Manager for Olivani, said the team wants the campaign to reinforce the brand’s belief that enjoying the simple pleasures in life can help us feel youthful.

“For generations Olivani has been New Zealand’s most beloved olive oil spread, and the campaign promotes the benefits of a Mediterranean lifestyle but also celebrates a joyful approach to living. Because life is better when you feel Forever Young.”

Francis Coulter: CMO
Angela Monk: Head of Marketing & Category – Grocery Portfolio
Lisa Parlow: Senior Brand Manager
Simran Wadhawan: Assistant Brand Manager
Agency: DDB Group Aotearoa
Production Company: MOFA
Director: Bill Bleakley
Producer: Linzee Rose
Post production online: Simon Deighton
Editor: Stewart Arnott
Media Agency: MBM