OKX Australia launches ‘Summer of Crypto’ campaign featuring Australia’s first live API integrated crypto price billboards via CLMG

Cryptocurrency exchange OKX Australia has launched ‘Summer of Crypto,’ an innovative marketing campaign that brings real-time cryptocurrency prices through integrated API feeds to Sydney’s urban landscape. Developed in partnership with creative agency CLMG, this Australian-first initiative features live Bitcoin and Ethereum price updates across 37 premium digital billboards throughout Sydney’s CBD, marking a significant milestone in crypto advertising.

Designed to capture the attention of everyday Australians through comparative and thought-provoking messaging (for example, showing the price of Bitcoin and Ethereum along with Sydney’s median house prices over the past five years), the campaign brings cryptocurrency prices to Sydney’s streets with dynamic, real-time digital updates. The sleek creative displays the evolving value of major cryptocurrencies, reinforcing OKX’s position as the go-to platform for innovative and user-centric trading experiences.

“We’re bringing cryptocurrency into the daily conversation of Australians,” said Haider Rafique, OKX Global CMO. “By integrating live market data into urban spaces, we’re demonstrating how digital assets are becoming an integral part of our financial future. Following our official launch in Australia earlier this year, this campaign demonstrates our long-term commitment to the Australian market and reflects our mission to make crypto trading more accessible and transparent for local customers.”

The initiative will extend beyond outdoor media through an integrated digital media campaign, engaging with audiences both in-person and online.

Misha Vaxman, Co-Founder of CLMG, hailed the campaign as a bold step forward in advertising: “This initiative redefines how crypto service providers connect with audiences. At CLMG, we thrive on delivering best-in-class ideas that resonate locally while making a global impact. Partnering with OKX on this campaign has been a testament to the power of fearless creativity and innovation.”

Amid growing global interest in cryptocurrency, the campaign reflects OKX’s vision of making digital assets more accessible to Australian customers. The placement of live price feeds throughout Sydney’s CBD demonstrates the exchange’s innovative approach to public engagement.