Ogilvy Sydney lures AKQA San Francisco’s Gavin McLeod back to Australia to fill Executive CD role
CB Exclusive – In a move that signifies an even deeper focus on integrating innovation, data and creativity, Ogilvy has appointed internationally awarded digital creative Gavin McLeod as ECD Sydney, effective immediately. Most recently ECD at AKQA in San Francisco, McLeod has moved back to Australia to take up the Ogilvy Sydney role, bringing with him more than 20 years’ experience and a swag of awards to his name.
Ogilvy CEO David Fox said McLeod’s appointment followed a global search for a creative leader, able to further build Ogilvy Sydney’s creativity and technology capabilities for the long term.
Says Fox: “It’s no secret that the future of our industry lies at the juncture of brand and CX. It is something we recognised years ago when we began implementing our ‘one Ogilvy’ model to focus on creative data and innovation, in addition to our legacy work in mass media.
“But now it’s time we move the agency into the next level of digital and brand experience, as our world moves towards providing a holistic customer experience. Gavin’s broad digital experience and data-led creative thinking is a perfect fit for this ongoing evolution. He understands that brand communications is not just about interrupting consumers but it’s about getting them involved in a brand and engaging them at the right time with the right message. This approach teamed with his strong leadership skills and local/global know how is a welcome addition to our established team. We’re all excited to have him on board.”
Prior to joining AKQA’s flagship San Francisco office, McLeod was the founding ECD for R/GA Sydney, joining in January 2013 from TBWA Sydney , helping build the business from just four employees at launch, to 80+ staff four years later. Prior to R/GA he had creative leadership positions at TBWA Australia, where he was ECD from March 2011 and M&C Saatchi Sydney where he rose to ECD Digital and Direct. His work has received international accolades across major creativity and effectiveness awards, ranging from 18 Cannes Lions plus a number of both Australian and APAC Effies, including a Grand Prix.
McLeod said of his appointment: “These are exciting times. Digital has enabled brands to engage with consumers in a multitude of new ways that demand creatives to think beyond traditional advertising channels. So I’m delighted to be joining an agency that has a shared belief in the power of innovative ideas and impressive capabilities to drive long-term business results.”
McLeod’s hire is one of many changes implemented at Ogilvy Australia. In 2016, it announced and successfully implemented a restructure of its business to a ‘one model’ approach, which was subsequently adopted by Ogilvy global and in other markets.
“The agencies that continue to grow and thrive in this challenging market are those that couple great brand building, with impactful connections throughout the entire customer experience,” said Ogilvy Sydney Managing Director Sally Kissane.
“This belief is central to our culture and creative approach at Ogilvy, and something Gavin’s skillset and background will complement brilliantly.”
Pictured top L-R: Sally Kissane, Gavin McLeod, Michelle Holland and David Fox
Gav is a class act. Welcome home.
Great to have you back Gav. You’ll nail it.
Welcome home Gav.
Only taken how many years to see that ‘Direct’ was always the future?
I remember when the Direct Marketing department was always the ugly cousin. But Gav has garnered more experience across many different touch points over time, and why this appointment makes total sense.
Back to the future though, huh.
Exciting times for Ogilvy, and congrats to Gav.
Good luck and may the force be with you. I hope they treat you with respect! Because they don’t have a very good reputation for it.
Welcome home Gav! If it’s anyone who can turn this sinking ship around it’s you!
Good for you. It’s toxic there, so a guy that fights the good fight is exactly what they need.
Get over yourself you muppet. Unless you work there, you have no idea, you just want to keep bringing up crap about Ogilvy because you have nothing else to do. How about you just congratulate Gavin and get on with your day job.
Gav is a legend! Well done Ogilvy.
Welcome Back Gav! Top Bloke. Great score for Ogilvy.
Welcome back Gav. Ogilvy lucky to have you!!
Any basis for that claim?
Happy to see an article like this, which doesn’t use the word ‘snare’.
still uses “lure”.
Good to have you back here Kevin.
Looks like the numbers are even.
Top bloke, awesome creative leader.
Good to have you back in Sydney mate
Bring a broom. Some comfortable dust in the corners.
Great guy. Shitty agency. Could be interesting.
Fantastic hire by Ogilvy. Great to have you back Gav.
The first thing you should do is to get rid of the whole creative team and start building a new. That’s the only way forward for Ogilvy.
Amen. It’s incredible senior management haven’t realised this and done a clean out. Would be a 10 times better agency if that “comfortable dust” wasn’t there.
Congrats Gavatron! Great to have you back!
Yup… get rid of the old dust (inc the Cadbury team in Melbs) and start over. Don’t bring a broomstick, bring a chainsaw!
Gav will get the best out of everyone.
Hoorah and welcome back.
Class act. Nice hire Ogilvy.
Well done Gav. Ogilvy are lucky to have you!
A lot of really shady comments here. Pushing for people to lose their jobs? Naming specific teams?
No class at all.
PS, congrats to this guy.
God this industry is a shambles. Every comments section on these articles are full of gossip coming from grown adults acting like nasty little teenagers. Grow up. You are whats wrong with the industry, not an agency and certainly not specific creative teams. Disgusting.
Well done to a super talented guy joining what seems a very changed agency. The comments about toxic are just that – toxic. Knowing Gavin like I do he would not join any agency which is toxic. I feel sorry for good talent shamed by nasty comments. Well done Ogilvy and Gav – good to have you back mate – the Australian industry needs more guys like you (as you can tell from the assholes above).
How these so called shady comments only appear on articles about Ogilvy. What in hell did they do wrong to deserve this?
The legend returns!
Great work Ogilvy
Awesome hire – clearly Ogilvy has something good going on for someone of Gav’s class and talent to join.
Gavin is proof that sometimes good prevails.
Gavin is one of the loveliest and most talented people in the business.
A great hire.
Glad to have you back in Aus Gav.
If you think this kind of bitterness and/or jealousy is reserved for Ogilvy, then you’re very wrong.
Nice one Gav. Welcome back.
Congrats Gav. Great to have you back in Sydney.