Ogilvy Sydney creates ‘Ned Kelly’ Australia Day press ad for KFC appearing nationally tomorrow
January 25 2012, 7:59 pm | | 24 Comments
CB Exclusive – Ogilvy Sydney has produced this ‘Ned Kelly’ Australia Day press ad for KFC which will appear in the papers tomorrow.
Executive Creative Director: Brett Howlett
GCD: Michael Raso
Writer: Mietta McFarlane
Art Directors: Luke Chard, Rob Omodiagbe
Business Director: Scott Chalcraft
24 Comments
Cool
Kind of a fathead idea…
Enough said.
Not bad
Cool.
Sweet and simple
What has Ned Kelly and American chicken got to do with Australia Day? You’re taking a swapsy visual and struggling to find relevence. Pretty tenuous link guys. The fact that you’re PR’ing it suggests you Guys are all high 5’s and air kisses.
I find this American multinational company trying to tap into an Aussie icon repulsive.
I also find it lazy the creatives probably got their idea from ‘Buckethead’.
Very cute, just like Ned! 🙂
forced, stupid and amateurish
I don’t get it?
I was left hoping that the bucket was washed out before he put it on his head…..
Nice Art
Run.
Maybe you should add an ‘s’ to your name – because that’s what people like you give me.
Your reference to ‘American’ with its’ hint of cultural imperialism suggests you are well into your 50’s.
Believe it or not bro, KFC is part of an Aussie culture, you probably, patronisingly call ‘bogan culture’.
This ad is fun. Remember fun you boring recidivist?
A very nice and simple ad for such a tough client
Tenuous connection, and that is being polite.
Ned Kelly has nothing to do with Australia Day (except being a part of Australia’s history)
Borrowed interest, masquerading as a relevant idea, for an irrelevant product.
NIce enough visual though, but that is all it is (i.e. not an idea that really works).
That’s why they pay Howlett the big buck! An incredible display of creative leadership.
Awesome Ogilvy!!! Looks like the new appointments are pay off.
Looking forward to your next topical ad. Valentines Day’s coming up. Huge opportunity!!!
Now you can bill your creative’s day at the cricket.
If I give you the runs, I’d hate to see what a bucket of the dirty bird gives you.
It’s not a part of our heritage or culture, just like Macca’s isn’t. The only thing is Macca’s doesn’t pretend it’s a part of our heritage because they know they piss people off.
And most young people from the ‘bogan culture’, ie anywhere outside an ad agency, reveres Ned Kelly to be sacred.
I hope this is scam as it’s really fucking offensive.
Kind of like Qantas running an ad in the USA on 4 July with a flying kangaroo holding a torch like the Statue of Liberty.
Ned Kelly is a part of Australian history and Australia Day is about celebrating Australia and it’s history so, I don’t see how it is irrelevant? Plus whether KFC was originated in Australia or not, it is a company with franchises within Australia. They have a large amount of consumers in Australia so, why would they not advertise in a way that is supporting an important day for their consumers who support them?
It is fairly odd that you find this offensive and palm it off as Americans trying to tap into an Aussie icon seeing as Australians came up with the idea and created the ad?
It’s a nice, simple and clean looking ad, really nice visually.
You don’t get it…. a company that symbolises American globalisation ‘tapping into’ an Aussie icon… Not long ago it was all about the Colonel not knowing shit about Australia, now you’re saying KFC is Aussie and can send-up an Aussie / Catholic / Celtic icon?
What if Fosters did an ad in the US featuring a Kangaroo fucking abe lincoln?
I don’t think you read my comment…It’s not them trying to be Australian, it’s about KFC supporting a country who supports them, on an important day. Plus the creative team are Australian so, they probably thought it might be nice to contribute something to the day. Why is that such an issue?
yeah, i don’t see the problem either. kfc wishing australians a happy australia day? how dare they! how dare they acknowledge an important cultural moment in a country where they’ve done business for a long time. i also agree it’s a nice clean ad for a difficult client and somehow they got it through. i say well done.